Old Spice Marketing

According to the text in Campbell’s book Media and Culture, advertising is the gasoline to the fire that helps make businesses pop. By definition, advertising is the action or calling something to the attention of the public by paid announcements. This form of publicity is very popular throughout all industries including newspapers, magazines, and television commercials. It is very common for companies to get noticed for using advertising. Different ways and methods show how effective advertising affects industries across the globe. Advertising reaches millions of people every minute. One of the ways companies use advertisement is through the internet. The internet is a technically literate and wealthy consumer market that is very reliable

Organizations rely upon advertising strategies that gage the customers offering up the product the consumer wants, at a price that is affordable, along with the right place and time seen through an ad on television, the internet or magazine and newspaper. Ads are played basically disrupting viewers lives through their local television show to help pay for the air time. These paid subscriptions soon make their money back after grabbing the attention of viewers at home. A company that does a great job at grabbing the attention of viewers is Old Spice. Old Spice is another hygiene company known for their body wash, and fragrances for men to help them become more appealing to women. Old Spice uses a new rowdy-revolutionized way of advertising that is very loud and different that really makes their product stand out and pop to men across the world. Using stars like Terry Crews and Isaiah Mustafa as their leading roles in their ads ran on television daily. You probably think what about this ironic commercials attracts men to their product. It’s simple, show men they will attract females and it will make them relentless to purchase this product. Portraying you can when the love of your life by your smell, who is there to say you can’t buy love. Crews plays the role of an Athlete who struggled with keeping females around him

Take for example the energizer bunny, the meaning the bunny portrays in advertising is that it won’t ever stop moving and beating the drum because he runs on the best batteries. Clearly the batteries will eventually die and need to be recharged but the transpiring of the bunny steadily moving keeps society intrigued and continuing to invest in the bunny’s nature to devour other competition. Like the bunnies critics, investors love to find the next big thing to make money. In the book Media and Culture, Richard Campbell, Christopher R. Martin, and Bettina Fabos elaborate on the evolution of the new cultural phenomena of