For this discussion, I chose the following three advertisements; Old Spice: The Man Your Man Could Smell Like, 1984 Apple's Macintosh Commercial, and Volkswagen: “Think Small.”
The Old Spice; The Man Your Man Could Smell Like commercial was designed to pitch the Old Spice men’s body wash line. However, it appears to sell; sex appeal and luxurious items in the ad. The advertisement was directed towards woman because they tend to do most the shopping in today's household. To successfully pitch the product, Old Spice had to get creative to capture the attention of the female audience. While it’s true women are famous for splurging on body washes and lotions, they don’t want their man smelling like a rose. I believe most guys would grab whatever is in the shower versus going out to buy body lotion. Therefore, Old Spice had to discover a way to capture the female audience pitching a product line that represents masculine and one that women will desire. I feel like Old Spice was focused on their perception of what women want and dream of. Additionally, the advertisement successfully retained viewers’ attention by keeping them entertained with its quirkiness. No one knew what to expect
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While this ad is selling the Volkswagen Beetle, it’s also selling the simplicity and minimalism of owning a smaller car. Most advertising campaigns go the distance to the sale of a product as we can tell from the other two ads in my discussion. However, the white space in the ad forces you to focus on the car itself. Another reason they could have made the car so small in the ad was due to its nickname the “bug.” During the time the beetle was born, it was the era of a fast and loud muscle car. Everyone wanted one, and some people invested some serious cash into their ride. The beetle is quite the opposite it’s known for being slow and breaks the norm of what society is used to seeing and
“Do you want a man who can bake you a gourmet cake in the dream kitchen that he built for you with his own hands? Of course you do.” Old Spice man asks his audience this question among a series of other rhetorical questions as he transitions, to continuously fit the image of the perfect man. The commercial begins with an attractive, charismatic Old Spice man standing in a towel bare-chested, on the beach holding a bottle of Old Spice. He associates being an attractive model man, with using Old Spice body wash. He then transitions into an adventurous man wearing khaki shorts, walking on a log, and then walking on water. After he carries said gourmet cake into the dream kitchen, he swan dives off a waterfall, into a hot tub. The commercial ends with the man sitting on a motorcycle holding a bottle of Old Spice body wash; modeling being both an Old Spice man and the ideal man, with the slogan SMELL LIKE A MAN, MAN. Old Spice, in the background. Humor is achieved by the tone that is set. The ad campaign is funny to a point that the commercial is pretty much making fun of itself. The sex appeal is apparent as the bare-chested man sells the product of a man, man. The product name and logo are repeated and shown throughout the entire ad, making repetition a strong selling point. This advertisement is effective because it appeals to a wide audience using humor, sex appeal, and repetition to sell the product.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
The advertisement being analyzed is an Old Spice commercial that was played on TV stations in the year 2010. The ad is designed appropriately for the advancement of the use of Old Spice body wash by men. It is a question ad that acknowledges the need for men not only to look good, but also smell sweet in an appealing way for ladies. Human hygiene has been a critical subject in civilization. In the 18th-century men were not keen on their grooming since it was believed that a man had to go out of his way to fend for his family. Most times men did not take it upon themselves to smell nice, but this perception has changed. The contemporary man has to mind his scent and the advertisement on Old Spice attempts to attract men into embracing the fragrance of their body wash. .
Old Spice’s script has you believe they are addressing a female viewer; however, the product is not one that a woman would go about purchasing, and the ad was shown during the Superbowl, which has a predominately male viewership. The ad is attempting to give the male viewers and alternate perspective of things. Instead of addressing the men specifically, the ad causes the men to imagine what thoughts may frequently cross the mind of their female partners or other women they may commonly interact with. For example, the line “Anything is possible when your man smells like Old Spice and not a lady,” implants the fear into the male viewer’s mind that he may not smell masculine enough to appeal to his ideal woman. He now worries that she may indeed think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through its final line of “Smell like a man, man,” assures him that he would no longer have to worry about how he smells; he would smell like a
The advertisement illustrates the most recent model of the Volkswagen Bug overflowing with different popular odds and ins from the past seventy years. It is an example of how the beetle owner’s lives have changed, however, they still are loyal to the same unique car as their lives grow and expand with the vehicle that they love so much. The same rounded structure, now with a front engine, and more predominate curves across the body is still the same loved little car; it is still the same Volkswagen
Hello Ladies, started off the 2010 Old Spice campaign, The Man Your Man Could Smell Like, with this appealing greeting to the lady viewers. After research, the Old Spice team found that just about 60% of all men body wash purchases were by women, which meant the wives and girlfriends were the ones buying the body wash their men use. Old Spice also recognized that during the early 2000s bar soap had started to be replaced by men’s body wash, thus creating a very competitive market and an opportunity for Old Spice to advertise their product. The central persuasion motive of their commercial was to appeal to the women audience, who actually buys the body wash, although Old Spice is advertising a men’s
Old Spice sells deodorant, shower gels and body fragrances for men. The commercial uses interaction to identify where you are, the creator also uses an “attractive male” to get the ladies attention. In addition, the actor used slogans and humor to gain attention & keep the commercial less boring as well, for example, “ Look down, now back up,” Where are you?” You're on a boat”.
Scalding steam bellows swiftly out from the smartly tiled shower; screeching echoes of the shower curtain escapes deafeningly as a moist, attractive African-American man begins to descend with a white, constricted towel across his waist. The man begins to shout at the audience that Old Spice’s products will transform them from a mediocre, poorly dressed man into a magnificently attractive, cool, and powerful fellow. At first glance, Old Spice commercials are innocently selling hygiene products to the average consumer, but the commercials have a subliminal message for the audience — they will become improved once they use Old Spice’s product.
Many people seek to buy bigger, muscle-head vehicles and stride away from the weaker type vehicles based off of popularity. Weak vehicles are sluggish, cramped, and unflattering. Vehicles like this are given a representation of a dud or an embarrassment to drive. Hands-down people want to buy a nice car so that they have power and popularity. Many vehicles that you would never even guess are are just as good or better than bigger, muscle-head vehicles. You can't always judge a vehicle by its interior.The Toyota uses a trick to convince viewers that the ordinary,original, Prius is just as swift, and effective as a bigger,muscle-head vehicles. The commercial attempts to compare the new Toyota Prius has the leading, popular, voted car to have.
In this TV commercial for the Old Spice Body Wash For Men titled The Man Your Man Could Smell Like, there is an attractive African American man in front of a shower that has the water running. He is wearing a towel, which gains the attention of women because of the sex appeal. The commercial uses different types of wealth through materialistic things like diamonds, boats, horses, and flashy clothing to try to represent the luxury of the outcome of using their body wash compared to other body washes. The commercial is meant to be comedic and entertaining. It is not actually trying to get women to leave their man if he does not use Old Spice Body Wash.
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would