Office Supply Business Website Comparison

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Office Supply Business Website Comparison

The office supply business is one of the most competitive arenas in business today. What started out as something so simple has blossomed into a very large portion of spending by not only businesses but also by everyday consumers. The typical office supply chain targets businesses, both large and small, and consumers which include the person buying an ink cartridge for his printer to the parent who is buying supplies for her home school. Teachers have also become a target with so many teachers now buying a portion of the supplies used in the classroom. Three leaders in the office supply arena are OfficeMax, Staples, and Office Depot. All three of these leaders have also launched their business on the ever expanding Internet. The question becomes whether or not these businesses are successful on the Internet. That question can be answered by looking into the look and feel of these websites and how the websites fit in with the business model of the brick and mortar store.

OfficeMax

The OfficeMax website is laid out very nicely and is very informative. Everything is categorized on the main page for easy navigation. There is a search tool at the top center of the page which is very easy to use. There are tabs across the top of the page for easy navigation to the different categories of the site. They offer a store locator which is very important for a business such as Office Max that has many locations. Another thing that is nice about this site is it lists the cart total at the top of the page so that regardless of where a consumer is within their site and how much they had added to their virtual shopping cart, the total is always displayed at the top of the page.

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