The O.E soccer warehouse is a soccer warehouse that allows people to have great time playing soccer as well as buying soccer products we will have on display. Not only will our customers have the benefit of having a soccer place to buy products they need to play the game, yet they will also have soccer fields where people can have competitive games. Everything will be organized for tournaments for those people who have their own teams and want to win things. O.E soccer warehouse is the new version of soccer places that have evolved into a better and easier way for people to get into the sport. Marketing Overview: We will be targeting athletes and people who like sportswear. Our competitors will be various other companies like Nicky’s Sports, Dick’s sporting goods, Soccer Central, Soccer Loco. Our competitive advantages are having an indoor field, the newest products from Nike, Adidas and all those brands that have monthly packs with the best quality and comfort. We will make sure our customer walks out with the cleats/product that best suits them and if not the can always return or exchange the product with a receipt. Our plans for advertising will …show more content…
We will stock these products and sell them for a better price that will benefit us and our consumers. O.E. Soccer will hire staff to clean, organize, provide customer service. Trainers will also be hired for emergencies and provide care for those playing in the court, hiring referees will also prevent injuries to protect the players. Managers will also be assisting us which will be employees who stay committed to us for a period of time to help keep our products and profits in stay in order because that is a very important when it comes to our business. After a year if our brand expands employees will have an increase in pay but will have to compete with incoming employees when more is needed.Risk
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.
An extensive research study will be initiated determining what the male customers want in an athletic shoe. These studies will take place online, by ground mail, and by telephone. Once the information is gathered the various types of men's shoes will then be developed focusing on the most popular needs determined by the survey results, which will include a question regarding price. L.A. Gear will then compare the needs of the customers to the industry leaders and determine how the leaders achieved the needs of the male customers and what opportunities L.A. Gear could use to "one up" the competition. L.A. Gear's shoes already focus on comfort, style, and fashion and will now include high performance.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
Summary This paper analyzes a product launch for the United Soccer League (USL). The product launch is a promotion and relegation system, which would be installed by the USL expanding by launching a division three professional soccer league. The USL currently already has a league at the division two level. There are several important factors involved with this product launch.
The amazing game of soccer is played on every continent, and is the world’s most popular sport. It is proven to be one of the number one sports to be played and watched. Because its fans and players are so dedicated, the sport continues to grow. Requiring only a ball and open space, the activity is available to anyone, whether rich or poor, male or female, athletic or not. Over the years, soccer has won the hearts of many because of its unique history, many benefits, and notable achievements.
There are as many brands as there is ants in the world, but the two brands that pop out are adidas and nike. Those two brands have been going head to head for ages to see who is the better brand. It’s been tested, compared, and debated which brand is better. Whether it’s the quality of the materials or the cost of it, the debate is ongoing. Both brands have been fighting for the top ever since they were both created and I don’t blame them it’d be fantastic to be the best brand in the world. When Nike and adidas are contrasted, it becomes clear that the Adidas brand are better for the overall consumer and enhances sport performance than Nike.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
tonotice that risk always exists and can sneak up on you at any time. 85% of all
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
That active element is advertising – but not just any kind of advertising. It has to be a thought-out plan that involves concrete solutions that bring in results. Here’s how to go about doing that.
Nike’s positioning in the market has more of a mass appeal compared to their main competitor Adidas who strive to make products for elite athletes. The positioning strategy for Nike is currently working at a satisfactory level as Nikes global annual sales between 2013-2014 was reported as 27.8 billion (Statista, 2014) compared to Adidas’ 19.95 billion (Statista, 2014). The global market for sports apparel is expected to grow at a compound annual growth rate of 4% between 2012-2019, Nikes compound annual growth rate during 2010-2012 was 12.3% which is an excellent result as the brand’s growth was larger than the market as well as outgrowing Nike’s closest competitors Adidas, Puma and Asics (Forbes,
In the case of Nike footwear they have segmented into the following groups: Running shoes, Soccer, Basketball, Football, Hockey, Golf, Tennis, Skateboarding, men’s training and women’s training. Nike footwear has a lot of target markets but their main target market is athletes and fitness professionals. The second target market are people who train, work out and play sports as hobbies or who are semi-professional. Nike also targets the fashionable people. Nike footwear is has further segmented their market according to the people that endorse the products. For example: Jordan, Kobe, Lebron and Durant to name a few. The footwear segment has also been segmented on the bases of brands like Jordan and Converse. (Nike website). According to Svezia Nike will continue to use “premium channels of distribution to family and value channels, it will continue to segment and take market share wherever it presents itself.” (Canadian