Non Profit Research Paper

Why should companies participate in corporate giving? There are quite a few benefits in the relationship between corporation and non-profit. The first reason is the most apparent; non-profits survive off donations to help people who are in need. There is also the tax benefit, donating to non-profits allows for tax deductions. Finally, there is the psychological aspect of donating to non-profits. Businesses have certain mission statements, non-profits tend to have a main cause to support.

The relationship between businesses and non-profits is a two-way street; each party involved benefits. The obvious benefactor is the non-profit. As the corporation gives to the non-profit, the non-profit can aid more people and reach a broader audience. In

Why? Well, it gives them more coverage and expands their audience. People pay attention to celebrities, especially in today’s digital era. Social Media is huge, as stated before, and people get, not only most of their news, but ideas, from what they perceive on their Social Media feeds. Facebook, Instagram, Twitter and Snapchat ads are some of the most effective sources of relaying ideas. Trending is a word we hear all the time, but who knew that one day Non-Profits would be “trendy”, for this we can look back to the summer of 2014 and the ALS Ice Bucket Challenge. The ALS Ice Bucket Challenge was to promote and prompt people to donate to the Amyotrophic Lateral Sclerosis Association. In an article written by Anne C. Partika, she describes the ALS Ice Bucket Challenge as “prosocial behavior”, which is defined as “behavior that is benefit other people”, it is “intentional and voluntary positive action” (Partika). This challenge, more specifically, this viral sensation caught the eye of many celebrities who decided to make their own video of them having freezing water dumped on their head. People saw that it was “cool” to make this challenge and donate so they did it. The ALS Association raised one hundred million dollars in that one summer. This is an example of how peer pressure can lead to good