National Sea Life Target Audience

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Recommended: Evaluating target market segments

Promotional Assessment
1. Target Market Profile
The National Sea Life Centre is in the centre of Birmingham just off the Broad Street which is in one of the busiest locations. The Sea Life Centre targets audience from children under 3 years old, 3+, families and individuals and their conservation work really hard to protect some parts of the ocean and the sea life within it. The surrounding area attracts a number of different visitors, not just for the Sea Life centre but also for the Birmingham ICC Arena and the Central library where there are a lot of people walking past there to get to the city centre etc.
2. Product differential
The National Sea Life centre is an aquarium with over 60 displays of freshwater and marine life in Birmingham. …show more content…

The advantage of using the radio is that it is cheaper and efficient compared with other marketing tools such as television advertisement. The broadcast on a radio could be broadcasted to the residents in Birmingham and the local population of Birmingham would be fully informed of The National Sea Life and one of the biggest in the UK. The message used to advert on a radio can be very distinctive compared to television because the radio advertisement usually have narrator with a distinctive voice and role play that can be easily remember than a magazine article advertising a …show more content…

This has a number of sections on the screens that could identify the target audience and information that would be usually required by visitors. The NSLB presents a neatly designed webpage that is understood easily and is not forgotten for its effortlessness.
The National Sea Life Birmingham site arises the basic parts of Sea Horse trust to extend within its website, this shows that they try to find a good relationship with a few organisations and safeguard that the public are given the opportunity to discover and look more into it rather than just going in..
The leaflet is clarified with similar heading and colours as used on the National Sea Life webpage, it is not exhausted with texts but uses brief wording to describe to venue (i.e. daily activities) and make available direction to visitors with their webpage.
One of the advantages of the leaflet is that the information presented on the leaflet is short-term and intent by using bold wording that can be remembered longer.
The disadvantage of the leaflet would not essentially explain the information about the location because it does not include a map or the address of the National Sea Life in

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