My Dad Is A Liar Commercial Analysis

How far would you go to give your kids a better life? The dad in this commercial believes that getting his daughter the best education that he can offer, is the key to her success in life. He sacrificed a lot to send her to a good school. “My Dad is a Liar” is a persuasive commercial because the love of family, the director used a plot twist to tug at the viewer’s heart, and the quotes that MetLife provides.

In the commercial, the video starts with a little girl writing an essay about her dad about how he is her superman. The music is happy and upbeat. She describes her dad as the sweetest, cleverest, funniest, and smartest man in the world. However, he lies to her. The music suddenly becomes slow and sad. She knows that every time he sends her to school, he runs off in a hurry to look for a job or go to another job interview. She knows how tired he must feel after the many odd jobs he does to find money to send her to school and buy them food to eat. No matter how tired he was, he would pretend he is strong and unfazed by the tiring day he just had. She knows that even though he says he is already full, he is actually hungry but does not eat because she is more important to him than himself. She realizes that he will always put her over himself.

MetLife uses the image of a family to persuade viewers to purchase their insurance. A family man is a trustworthy character because they would sacrifice anything for their kids just to see them succeed in life. All parents want to see their kids have a better life than they did. MetLife appeals to these families because of the final message, “A child’s future is worth every sacrifice”. The company wants families to trust them with their child's future so the family has a peace of mind knowing that MetLife has them