Mental Illness Executive Summary

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1. Executive Summary This report proposes a campaign that addresses the issue of how quality of life for those with mental illness can be affected because of social exclusion from stigma and discrimination. The proposed target public of this campaign is the Communities; this public can be segmented into groups such as Age, Ethnicity, Education, employment and service users. Social Integration plays a vital role in illuminating any discrimination against mental illness, and improving quality of life for them. To achieve social integration the campaign encourages communities of the public to be more open and educated them to be more extroverts towards the mentally unwell so that they can own their illness and share their experience with their …show more content…

Strategy Targeting those who EXCLUDE consumers, by changing their mind – set, attitude, and behaviour towards mental Illness, and encourage the mentally unwell to own their illness and share their experience with their communities. Objectives 1. Empower consumers to take ownership of their illness, so that by the next mental health Awareness week (1st week of October 2015) they can confidently share their journey as a mentally unwell person with their communities. 2. To devise a common vision and commitment plan amongst the consumers and the targeted public to use as a guideline for them to work towards to achieving either on a quarterly basis or yearly. 3. To improve quality of life for those who suffer from mental illness to at least 50% or more by 2019 4. Use social media as the primary platform for social integration between consumers and their targeted public. …show more content…

Conduct workshops that focuses on the consumers development, growth and empowerment, through these workshops they can assign leadership roles, guest speaker opportunities etc. that will contribute to build consumer confidence in sharing their journey. So that October 2015 these consumers can be the frontiers of mental health awareness week. To facilitate this workshops can vary from $0.00 to $350 (dependent on what resources is required to host these workshops as well as the number of people attending. 2. It’s important that Like minds has a vision that, both Like Minds consumers and targeted public can follow – Vision Statement “increase social inclusion and reduce stigma and discrimination for people with experiences of mental illness”. A commitment plan can be devised between the Like minds and the targeted public, a plan that is easy to understand and

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