Company Description Medicare is a skin care product that is preferable known for it exclusiveness of solving skin related issues that is concerned with the tissue of the skin. The product consists of cocoa butter and vitamin E which are the main ingredients in the lotion. The product has the natural fragrance and sensation that most existing products do not have. The product was named medicare to point out its main function as a lotion that is not just mere anti dry skin lotion but a medicated solution for the skin. Unlike other products this lotion is suitable for all skin types. It is enriched with vitamin E which protects the skin from chemical effects and prevents aging as well. The product helps smoothen skin, give it a suitable texture …show more content…
It is similar to demographics. The target market of this products is for mature women and some of their beliefs would include maintaining a healthy skin. At this stage of life they are more certain about maintaining a good and healthy lifestyle. Since the target market is only one segment it would more easy to focus awareness for the target market. People within this stage of life believe in high quality products and do anything to have.
Geographic: This is basically where consumers live. There are different categories involved namely, urban, rural and suburban areas. The targeted place is urban areas. Urban areas are where consumers leave within the fast going cities. The areas where high class people live as well. Since the product is going to use marketing skimming it will be very easy to attract consumers from these areas since they believe high priced quality product.
Behavioural: This covers what the consumers are actually looking for. Considering the target market, they would be very considerate in what they purchase and would want the full benefit of the products, They would be very loyal to a product that serves their intended purpose and have that top of the mind sense in their mind when it comes to products in the line of other products they
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The magazines are colourful and very appealing to the eye. The would interest the target market to find out more about the products. The magazines last long and they contain less clutter compared to other forms of paper advertisements. In terms of the radio, generally it is everywhere nowadays. Many people listen to the radio on their way to work, at home or any usual time. They are able to reach out to the whole public. Even though they do not last long they are usually very catchy and are able stay in the minds of the consumers. Consumers can be reached everywhere and anytime since radio is portable, the more they hear it the more they are aware of what is out there for them. The internet is the primary way for the advertisement of this products. Technology has grown so drastically that everyone finds things they need on the internet. The company has a designated website for consumers to get access to all information and the background of the product so that they will be aware of what the product serves. It is also a rich means of getting more purchases since the channel of distribution is from the internet. These ways of advertisement undergoes all the ideas of the AIDA formula. It catches the attention of the consumer, it will interest them greatly, it will make their desire come true and lastly they would love the product and
The company’s marketing team should first collect information regarding the income level of customers who live in the vicinity of the
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
In 1965 President Johnson signed both Medicare and Medicaid programs into law (Nile, 2011). According to Medical news today, “Medicare is a social insurance program that serves more than 44 million enrollees as of 2008” (MediLexicon International Ltd, 2011, para2). It cost about $432 billion or 3.2% of GDP, as of 2007(par2).Medicare is broken down into parts, Part A is hospital Insurance Part B is medical Insurance, and Part D is Medicare prescription drug coverage (medicare.gov). Like we previously stated Medicare is a health insurance for people who are 65 and older, people under 65 with certain disabilities, and people of any age with End- Stage Renal Disease. Medicaid is a joint federal-state program of medical assistance for low income persons (Benefit.gov). It is administered by the Illinois Department of Human Services (DHS) and Illinois Department of Public Aid (IDPA). Medicaid serves about 40 million people as of 2007; it cost $330 billion, or 2.4% of GDP, in 2007.(par.2) “In Illinois you may be eligible for Medicaid if you are a child, pre...
Place, intended as the firm 's distribution, and pricing are also important element of the marketing mix used by
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed.
Medicare is a federally governed insurance program, primarily serving Americans over the age of 65, younger disabled meeting specific disability criteria, and dialysis patients having permanent kidney failure. Medicare is linked to Social Security, is not income based, and is available to every American meeting the requirements of the program. Those entitled to Medicare can select Original Medicare Part A (Hospital Insurance) and Part B (Medical Insurance) paying co-insurance and deductibles or opt to add Part C (Medicare Advantage Plans) paying a monthly premium and co-payments normally less than the out-of-pocket expenses for Original Medicare.
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers. Several companies also sponsor popular programmes to reach out to their audience. However, the commercial radio should have a large listener base to attract the advertisers. This, depends on the types of programmes the radio station broadcasts. Generally, commercial radio stations broadcast popular music to build their listener base.
The advantage of using the radio is that it is cheaper and efficient compared with other marketing tools such as television advertisement. The broadcast on a radio could be broadcasted to the residents in Birmingham and the local population of Birmingham would be fully informed of The National Sea Life and one of the biggest in the UK. The message used to advert on a radio can be very distinctive compared to television because the radio advertisement usually have narrator with a distinctive voice and role play that can be easily remember than a magazine article advertising a
This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.
Once segments of customers have been defined, marketers need to select and evaluate which segments will be worth targeting. Cui and Choudhury (2003) define market targeting as marketing a product to a segment of customers due to the magnetism, for example size or growth, of the group. Marketers are able to select segments using undifferentiated, differentiated and concentrated marketing. By ignoring segment differences ...
The actual product is a tangible product. As a radio station, their actual products definitely are the channels, radio programmes and DJs. There are three channel frequencies such as FM 881, FM 903 and AM 864. Yet, the radio programmes are mainly provided in FM and clearly targeted to different levels of audience.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Demographically we can segment the market into groups based on age, gender, family- size, income, family life cycle and occupation.