Media Assignment Reflective Statement

For this media assignment, I chose to create a DVD cover to an action film. Therefore, my target audience is teenage boys whose ages range from 13-18 because they take up a very high percentage of the demographics of people watching this genre of films. Since my target audience is high school boys, the main character in my movie, Bryan Radley, is 16 years old. My target audience, high school students, will be able to relate to the problems Bryan faces at school and the emotions he feels towards his teachers, his peers and his crush named Avery. By making my movie relatable by my target audience it appeals more towards them and helps them engage with this movie. I focused my formal elements of my DVD cover to appeal towards boys because although there are also girls who enjoy action movies, there are more boys than girls who watch action movies, so by making the DVD cover to appeal to boys, I get more people to watch my movie than if I directed it towards girls. The main purpose of my media creation is to persuade, and then entertain, and then inform. In the following paragraphs I will be explaining my reasoning to why I have chosen to put my purposes in this order.
The main purpose I created this DVD cover is to persuade my target audience and others to watch my film. There is no reason to create a film and spend millions of dollars if no one is going to watch it. Producers create films hoping to receive a profit from how many people watch it. Therefore, it is crucial to the producer of the movie to make sure people watch the movie. They do this by persuading the audience to watch their film. I believe that the main reason to create this DVD cover is to persuade so I made this purpose more dominant then the others. I persuaded pe...

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...d New York City on fire because that is what they want to see. Although these pictures are informing them, they are mostly entertaining them. Boys like to look at cool pictures and they enjoy doing it. Putting cool photos on the DVD cover makes them feel like when they watch this movie, they will be entertained by the intense scenes of stuff blowing up.
On real DVD covers, nothing happens as a coincidence. Everything is carefully planned out and placed in specific places to entice the consumer to purchase the film. Therefore, while creating my DVD cover I continually thought of my target audience and the placement of each element to ensure that the film will be tempting to buy. As a last step to determine whether my DVD cover would be liked by my intended audience, I asked my brother if he wanted to watch this film pretending that it is an actual movie. He said yes!