Meat & Co.: Case Study: Meat And Company

Chapter 1: Executive Summary Meat & Co. is a wholesaling industry directly focused on selling processed meats. The objective of our business is to supply our target market with high quality and processed meats at an affordable price. The business model canvas is further illustrated to as follows:

Customer Segment – Small and Medium food enterprises within the 2.5km radius of University of Santo Tomas; specifically these areas are; Espana, Lacson, P. Noval, & Dapitan.

Value Proposition – The Company’s purpose is to provide the highest quality of smoked processed meats to small and medium enterprises that requiress in their menu and recipe. Value proposition are as follows:

1. Distinct flavour

Unlike the bland taste of most common products

First, in getting client retailers, we will be having a small assembly with the food retailer owners and sellers. Letting them know, see, and taste the product by themselves first. Then follows the proper handling of our deliverables. All orders from clients will be taken with utmost attention and always refrain from having delays. In addition, we will apply the “suki” strategy by providing them discounts if they will purchase by bulk. Lastly, is getting the attention of our direct users or the people who will be consuming our product from our retailers. The best way of having customer retention of our retailers is by ensuring them the sales that they will get, in short, to push the cycle from purchasing level to buying level. To break into the market, we shall start introducing the product by sampling or offering taste test. We shall continuously stimulate our market by updating our Facebook and Instagram page to feature new partners/buyers or testimonials on how tasty the product