My SNHU Pet Store is growing because of its success in providing quality products to their pet-owning customers. The company would like to introduce a new line of pet foods with no artificial ingredients or additives. It will be a high quality pet food that would mirror the company’s dedication to providing quality pet products and will be named “My Healthy Best Friend.” This paper will show you how we will be doing this with this new product.
In addition to using the best ingredients, this product will have the added benefit of providing a much sought after supplement gaining popularity, chlorophyll. This will provide a healthier pet food formula for those who consider their pets as part of their family and therefore worthy of the best.
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by educating consumers to increase leverage against the leading upscale pet food brands that believe otherwise. Using the More for less scenario (higher price for a higher quality), would keep the weakness of the higher price at bay. The myth for most dog foods is that they are mostly carnivores, when in fact they are omnivores (maybe because cats, who are about as numerous a household pet as dogs, are carnivores). As a result of this, a positioning strategy for “My Healthy Best Friend” pet food would be to educate everyone as leverage against the leading upscale pet food brands that use this not-so-widely known fact to their own advantage (like “Eukanuba”). The popular beliefs that brand names used back then originate from the now fading industry’s protein-hype of the past. Simultaneously, educating the public on chlorophyll and its health benefits for both humans and pets, could be used in our advertising to show how our beloved pets, our “best friends,” have more in common with us than we thought. A website with a pet community tab to connect with other pet owners will be useful not only to counteract the threat of …show more content…
This diversity will make for a powerful word of mouth marketing campaign using social media to spread the word and the television and online advertising efforts offering a money-back guarantee, free samples and community website links. We will focus on both the “Bohemian Mix” from this geographic area that includes people from these ethnic backgrounds in households made up of a mixture of different family members from different age groups, but under age 55, many with pets, who like to try the “newest coffee brew” or product. Their median income is over $56,000 a year and they are upwardly mobile. We also chose the “Young Digeratis” who are made up of the wealthier and younger family mix ages 25 to 44. They like to stand out above others and only accept the highest quality of food and drinks. They drive the most expensive autos and spare no expense on their clothes and
The fourth segment is dog treats and claims 18% of the market share for total dog food. While they have a wide variety of ingredient...
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
This paper will focus on Yum Yum Doggy Treats, an all-natural human grade dog treat that is based off of well-known human desserts; Peanut Butter & Carrot Cake, Carrot Cake, Sweet Potato, and what everyone needs after eating, Breathmint. I will refer to the business as Yum Yum Doggy Treats or YYDT. YYDT was established October 2014, by a mother and daughter and later expanding to a family of four women. Their ultimate goal is to educate dog owners of the importance of feeding their dog’s fresh produce or natural dog treats. They also wanted to be different and give the dog lover community a healthy, creative, and delicious treat their pups would enjoy.
In general, when it comes to our pets, we treat them as family. More specifically, when it comes to our dogs, they are treated like our children. Decisions made regarding our family’s long term health should not to be taken lightly, and neither should the decisions we make about our pet’s nutrition. If you were to walk through the dog food aisle at your local pet store, the selection can be overwhelming. In the United States alone, combined dry and wet dog food sales exceeded $11.3 billion in 2013, and it is only anticipating a continued growth. (Pet Food Institute, 2013) There are dog food categories for seemingly every size, shape, and age of dog. Every manufacturer stakes their claim and makes a case that their product will provide a greater benefit than
“The average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (Fowles 2). In the lives of Americans, it is roughly impossible to avoid advertising. Advertisements are meant to capture the attention of a particular group of individuals; based on their age, desires, and motives. For example, the product Glucerna presented in a 2015 AARP magazine appeals to audiences dealing with diabetes. This 2015 AARP Glucerna advertisement attracts its audience through a variety of techniques which include satisfying the need to feel safe, aesthetic sensations, and glittering generalities.
Research indicates that “pet food is now one of the fastest growing products in world trade” with “import/export global flow of pet food increased dramatically reaching 2.5, 3.7 and over 5 million tonnes in 1995, 2000, and 2005, respectively” (De Silva & Turchini, 2008). “U.S. sales of pet food in 2013
The best dog foods are not only available at your neighborhood grocery store, you can avail them at vet offices & feed stores and natural food stores too. However, it is imperative that you conduct a preliminary research so as to gauge the efficacy of the brand of your choice. Manufacturers that offer the best dog foods are always willing to heed to the customer’s concern and inquiries. They would keep dog owners updated on their latest products and would be glad to offer advice on canine
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
Buying gourmet organic food is not just for people anymore. Even our pets can benefit from eating organic food.
Lisa Aham’s strategy is mostly a target marketing approach because it emphasizes in particular to senior citizens in a city with “many citizens”. She offers specific breakfast specials for seniors 55 and older on certain days of the month to promote a creative strategy and obtain new customers. The special is done every 4th Monday of the month, offering $1.99 meals and free coffee refills. Her strategy to promote this special has brought more than 100 senior citizens on that day of the month but moreover has created a gathering environment every day of the week for this group of people.
Many cat owners assume they know what their beloved cats are supposed to eat by reading the nutrition label on the cat food bags and comparing to what they know about basic human nutrition. But is that really what they should be doing? The nutrients that cats need is different from what humans need, and by imposing a cat owner’s nutritional views on their cat may be unfair to the cat’s health. What cats eat has a huge effect on the quality of the cat’s life. A cat’s diet is affected by commercial cat food makers and cat owners. A bad decision on their behalf can lead to deadly consequences for the cat.
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
But how do you find out which foods are really the best? There's more to it than just buying the most expensive food, or picking a package that claims to be recommended by vets. There are few certifications or rating boards out there for pet food. That means you need to look past the marketing and decide for yourself based on ingredients and production
Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.
Pedigree dog food built its brand by focusing on the need for people to adopt homeless dogs. The company is funding for the support and care of these animals and sponsoring a national adoption drive, Pedigree 's 2009 goal was to distribute $1.5 million in grants to 1,000 shelters and breed rescues. Pedigree donates a bowl of food to animal shelters every time it gets a Facebook fan, and it did the same when the company 's 2009 Super Bowl commercial was viewed online. Pedigree 's goal is to donate 4 million bowls of dog food, enough to feed every shelter dog in America for one day.