Mcdonaldization Irrationality

“McDonaldization” was a term first used by George Ritzer in 1983, and was used to refer to the movement of society toward a social structure, which is largely influenced by the ideologies of the fast food industry, namely McDonalds. Ritzer divided this process into five dimensions: efficiency, predictability, calculability, substitution of nonhuman technology, and control. (Ritzer 1983)
Efficiency when used in the context of “McDonaldization” (Ritzer 1983) refers to a rationalized society that works to find the best, or most efficient, way to do everything. Take for example building a car, it could be built by one person who assembles the entire car but, the fastest and most efficient way to build it would be on an assembly line where many

In a car factory the assembly line would allow the employer to have greater control over the workers. (Ritzer 1983) “McDonaldization” (Ritzer 1983) is an example of the epitome of rationality. However many times an inevitable byproduct of rationality is irrationality, or the “Irrationality of Rationality” (Ritzer 1983). What this means is from our rational society inefficiencies and unpredictabilities are sometimes produced. And these unpredictabilities and inefficiencies exist even within “McDonaldization”. (Ritzer 1983)
In my opinion the Asian Indian culture is for the most part not “McDonaldized” (Ritzer 1983). The main idea behind “McDonaldization” is society as a predictable efficient structure, and although it could be argued that making Asian Indian culture popular was creating a more predictable system for all Asian Indians, I do not believe that is the case. The main reasoning behind my opinion of this is that all of the popularized aspects of the Asian Indian culture mentioned in “Instant Karma” are based off of rituals from that culture, and have specific meaning for the people in that culture. When the popularized aspects of that culture become “Chic” they separate from their original meaning and, in my opinion, are no longer the Asian Indian culture per say but popular things which have their influences from the Asian Indian culture.