There are many different cultures making up the world that we live in. Some can be experienced right where you live, while others are in another state or even country. Even though there are so many unique cultures in our world, it is hard for us to think of something as simple as McDonald’s being any different than our own. McDonald’s is something that many people in America have been to and experienced for themselves, but not many people can say they have experienced it some place else such as France or China. While we have our own thoughts and views of McDonald’s in America, McDonald’s tends to vary based on each ones location and surrounding culture.
In the assigned readings, few concepts and ideas have been discussed: Cultural Imperialism, Globalism and Local Cultures, Transnationalism and the Multi-local Corporation and McDonaldization versus Localization. The reading also provided a brief history (the timing) of McDonald’s expands in East Asia and also explained the Rationalization of McDonald’s (i.e. McDonaldization) and it’s Local Sensitivities.
Paul Feine. McBastards: McDonald’s and Globalization. 2011. Envision in Depth: Reading, Writing, and Researching Arguments. By Christine L. Alfaro and Alyssa J. O’Brien. 2nd ed. Boston: Pearson/Longman, 2011. 372-76. Print.
Globalization is the process where societies emerge and grow increasingly interdependent, surpassing geographic, political, cultural and economic barriers. It refers to the concept where our lives are shaped by events that occur and decisions that are made at a great distance from us. Therefore, it highlights the intensification as well as the broadening of political processes in the sense that local, national and international events constantly correlate with each other.1 Today, globalization continues to affect and evolve the human landscape. From the streets of Ulaanbaatar, Mongolia, to the heart of Canada, Toronto, globalization left its mark and carved the present world. Factors such as technological
According to cultural anthropologist Joana Breidenbach (1999), globalization takes precedence over the importance of locality, which causes “a number of traditional practices, whole ways of life and worldviews disappear.” To illustrate this, she explains “special fishing techniques of the Inuit are forgotten and it is estimated that just 10% of over 6,500 languages spoken today will survive.” This indication presents a direct correlation between globalization and cultural homogeneity, due to the fact that without segregation of cultural norms and mores, diversity—while it seems to be increasing with globalization—is at risk of becoming nonexistent. Political scientist Philip Legrain provides an unbiased research analysis illuminating this position, explaining the pros and cons of globalization. In his scholarly article, “Cultural Globalization is not Global Americanization” (2003), he contrasts the proponent belief: globalization is “globalizing American culture and American cultural icons” with the anti-globalizer argument that the “buzzword in global marketing isn’t selling America to the world, but bringing a kind of market masala to everyone in the world. …globalization doesn’t want diversity; quite the opposite”—though, both arguments illuminate essentially the same idea of cultural homogeneity. Whether globalization is selling American culture to the world or allowing interconnection between different cultures, the line that distinguishes one culture from the next is becoming increasingly
It is not uncommon for an individual to describe a culture that is not their own as exotic, unique, or dated. However, they would be overlooking the idea and importance of cultural relativism on a global scale. It is understandable that a cultural aspect, different from what an individual is used to interacting in, seems hard to understand or too complex to recognize, but it is important to look at one’s own culture and others from multiple angles. The lack of familiarity of another culture that often produces words like “exotic” can be put away with a proper amount of time researching, understanding, and appreciating the normal behavior of another culture. In the paper, I will discuss the concepts that go along with cultural relativism and relate these to the stories found in “Nest in the Wind” and examples from our current society.
In today’s continuously changing world, many experts say that globalization is what every business, organization, and nation should seek and welcome as a positive change. However, many people are unaware of the main focus and meaning of Globalization, especially in comparison to Localization. A large number of people believe that globalization is just another common word used to refer to changes and differences that cannot be explained or accounted for. Therefore, many different activities or changes are improperly labeled to be a part of or caused by globalization.
Adapting to Japan’s culture can be quite challenging, but Jack’s Burgers and Brew specializes on fitting in. Understanding conformity is crucial, because it allows Jack’s Burgers and Brew to establish a restaurant that is able to be unique due to its origin, but they also recognize the culture and food preferences within Japan. Motivation to fit in starts off by creating a welcoming ambiance that is pursued by all consumers in order to achieve a successful business. People enjoy trying out new eateries, especially if it 's something they only seen through social media or television. In order for Jack’s Burgers and Brew to fit in, research on what’s popular, food-wise in Japan must be understood and one must establish a humorous, familiar atmosphere that draws in customers who haven’t experienced American dining before (Martin & Woodside, 2007). Avoiding social errors is critical, because Jack’s Burgers and Brew doesn’t want to be seen as a stereotypical American restaurant where people eat large portions of greasy foods, consume beers and are distractingly loud. Motivation to fit in Japan’s culture means, there people must consider Jack’s Burgers and Brew to be “one of us” and not “one of them” which according to Boss, illustrates how people classify things
1,The McDonald’s impact in Globalization
Globalization has influenced almost each aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have affected changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is the oldest global carrier of culture.” Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people.
When a traveller crosses over into different divisions of the world, and see the same sites as in there home town it can lessen cultural differences. Around the world many different cultures are beginning to share their material and nonmaterial culture with each other. This is called culture diffusion. One example of culture diffusion is people in the united states play hockey which is also played in Canada. This is an example of culture diffusion which has a positive outcome. Another example of culture diffusion is the spread of AIDs or Smallpoxs which has a negative outcome. With the spread of McDonalds and Starbucks all over the world I believe it has a negative outcome. In the book it talks about how the rates of obesity doubled when the