George Ritzer's The Mcdonaldization Of Society

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In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world. In his video, Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. …show more content…

Upon entering the Wal-Mart store, anywhere in America, one can use predictability because all Wal-mart stores have the same look and offer a “one stop shopping” experience. Shoppers expect the same shopping experience found in one Wal-mart to be available at the same price and quality as the next Wal-mart. All Wal-marts run their business the same way. Calculability simply means quantity over quality. Wal-mart doesn’t say they offer the best brands-they offer everyday low prices and return/refund options when the purchased object doesn’t work, falls apart, or doesn’t meet expectations. Efficiency is what Wal-mart prides itself upon. Convienent parking and wheelchairs for handicapped individuals, 20 items or less checkout, large display signs noting where items are located, and departments are just a few examples of how Wal-mart taps into efficiency. Lastly, Wal-mart uses control in all aspects of a customer’s shopping. The “McDonaldization” of control at Wal-mart has become the norm, and a customer may not even be aware of the control. Walking in, one grabs a shopping cart. One pushes from one area to another, up and down the aisles. One selects purchases and then goes through the checkout line, similar to cattle being feed. The Wal-mart worker is controlled by his blue vest and the constant “swiping” of each SKU

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