Mass Media: Development and Literacy Assignment
Desirae N Parmelee
HUM 186
October 30, 2017
Allyson Wells
Mass Media: Development and Literacy Assignment
In the last one hundred years, a lot has changed that has helped to shape the way that we receive mass media today. Technology has been improving at a pace that is hard for even society to keep up with and yet, the media stream is finding a way to maintain a steady stream of changes right along with it. The internet, television, and radio are all areas that have changed over the last century and will continue to evolve over the next, while those changes take shape, guaranteed that mass media will develop right along with it.
Internet, Radio, and TV
One hundred years ago, shockingly enough, the internet did not exist. If people wanted to gain access to mass media news, it was through the use of printed newspapers or listening to the shows on the radio. The invention of the internet made everything much more instant. Cell phones and tablets, laptops and desktop PCs connect people to the entire
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However; they do all share a very similar bond in the cultural changes as it relates to mobile technology. As technology has evolved, it has given us products such as smart phones and tablets to which American society has essentially grown addicted. TV, internet, and radio are always 100% of the time accessible via these tools. You can see teens walking, with ear buds in on busy streets listening to a favorite podcast of streaming music on an app. A couple of men in a park arguing over who the actor was in that movie from the 90's, while one of the whips out their smart phone and pulls up Google to look it up. Or being able to catch up on your favorite shows in the living room of your house, before your parents take it over and having to pick it up on your tablet in your
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
The impact of mass media within the contemporary society is a process that can neither be underestimated nor presumed. The exposure to media and its subsequent influence on the life of human beings is evident in every sphere of their lives. The invention of the first printing machine to the latest discovery of mobile gadgets is proof of how this industry as revolutionized over time. In Canada, the media are solely responsible for mirroring the happenings and undertakings of its citizens. People are able to keep themselves informed on current trends, breaking news or even new discoveries through the media. At the same time, individuals also get to learn how other cities are progressing in terms of economy. There have been a lot of positive and negative impacts of the mass media within virtually all societies. This paper is a brief essay that
"Introduction to Mass Communication." EFFECTS OF RADIO ON SOCIETY*Introduction to Mass Communication| Lessons Free Online Read Lessons. Zainbooks, n.d. Web. 3 Dec. 2013. .
Campbell, Richard. Media & Culture: an introduction to mass communication. Bedford/St. Martin?s: Boston, N.Y. 2005.
How mass media is using both Ideology and Popular Culture to develop societal expectations and social identities. This essay will look at how Ideology, Hegemony, and Popular Cultural Theory shape common values and expectations of society and media’s influence and compare and contrast differing approaches to understanding the relationship between media and society. The discussion will be contextualized through the use of gender roles and expectations, and how these theories develop and affect the female social identity.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Stereotypes is a big issue within the media industry. Representation within the media is to show someone or something, using a process of depicting, descripting and symbolization. Stereotypes, as described by Stuart Hall, is the “production of the meaning of the concepts in our minds through language which enables us to refer to either the ‘real’ world of objects, people or events, or indeed to imaginary worlds of fictional objects, people and events”. In his research Hall has suggested that there is two systems of representation, the first system regarding direct associations of events, people and objects that have certain mental representations and concepts that people have in their minds. Meaning is therefore
How media literacy is defined is important for it exerts influence on the framing of the debate, the research agenda and policy initiatives (Livingstone, 2004). However, its concept has always been controversial (Luke, 1989). The definition of media literacy first appear in the 1992 National Leadership Conference on Media Literacy, which described it as: “The ability to access, analyze, evaluate, and communicate messages” (Rubin, 1998, p.3). Based on this definition, many researchers are putting efforts to redefine it from different aspects. Some definitions of the last decade involved the understanding of how media functioned in society (Messaris, 1998). Others pointed out that media literacy instead depended on the understanding of the technological, political, economic constraints affecting the transmission of mediated messages (Lewis and Jhally, 1998). According to Tyner (1998, p17), definitions range from the tautological (computer literacy is the ability to use computers) to the hugely idealistic: “The term literacy is shorthand for cultural ideals as eclectic as economic development, personal fulfillment, and individual moral fortitude”. One of the definition that is more related to daily practice puts emphasis on critical thinking and the ability to distinguish media content form social reality, as Potter (2001, pp4-5) put it: “Media literacy is a perspective that we actively use when exposing ourselves to the media in order to interpret the meaning of the messages we encounter.” While popular US textbooks on media literacy have an interesting description, which says, “we build our perspectives from knowledge structures; to build our knowledge structures, we need tools and raw materials-the...
Because of the portability of phones and tablets many companies have created apps that allow people to view their content on the go. Streaming services such as Netflix, Hulu, HBONow and Sling TV have emerged in order to accommodate mobile devices. The availability of TV shows without the need to subscribed to a cable provider has led to the phenomenon of “cord cutting”. Using mobile media devices to watch television has had a positive influence on society because people can watch TV at a much cheaper price than if they were subscribed to a cable provider. The streaming services themselves have also been positively influenced by mobile media because the shows they produce exclusive to the streaming platform often reach high critical acclaim. But, this change in how people receive television content has had adverse effects for cable companies has the number of subscribers they have has decreased, losing 1.1 million subscribers in 2015 alone5. Most people today own either a smartphone or a tablet or both. If a parent owns one of these devices, often times their kids will have access to it as well. In many cases, they are used to keep children occupied. Children’s exposure to these mobile media devices may negatively affect child development. However, evidence has been found that early-television shows “on mobile devices help vocabulary and reading comprehension” for children who are nearing school age. This is evidence that influence of mobile media in the television has been
The Mass Media are the different processes that facilitate communication between the sender of a message and the receiver of that message. It plays an important role in the socialization of children. In fact, there are many types of media; these include newspapers, magazines, radio, films, CDs, Internet, and television. These kinds of media, especially television, affect children’s and adult’s behavior in different ways.
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.
Media literacy is not a category it is a continuum/field. Media literacy has more than one dimension, it touches on mental, emotional, visual and moral dominions in order to build a strong knowledge structures.
Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. In the present, the younger generations are influenced by mass media, including TV, radio, and newspapers. They think this is the model for them because in daily life it is necessary for everyone, therefore, it is not unusual that it has a great influence on the people and especially on them. It plays an important role in shaping the opinions and position of the younger generation. The younger imitate the mass media and it has an impact on the younger on they way they dress, speak or behave.