Whether popular culture and media are positive or negative forces in contemporary society is debateable. Some perspectives argue the connective nature of media, claiming that it has enabled globalisation. However, other perspectives demonstrate that media and popular culture have spread detrimental problems in society. Media, as an increasingly global sensation, cannot be understood or explained unless viewed through the lens of modernity. Indeed, the spread of popular culture can similarly be attributed to modernisation throughout the developed world.
Crises in today’s world are all around us, they come in different forms and they usually catch us by surprise. Given that the mass media has a lot of power to change things, what role does it play in resolving these crises? Is the role it plays a major one? The broad communications assumes a huge part in current society. Surely, numerous have contended that individuals invest more energy in "mass-intervened" cooperation than in real human collaboration.
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
Even without the factual understanding on whether globalisation is more positive or negative, we still have a few concepts. These concepts in which I have discussed in my essay is that globalisation on culture leads to a greater influence of dominant cultures on the less dominant ones, and the loss of languages. However, globalisation also leads to greater exposure amongst the different
However the one major institute that is most definitely global is the media. Global media is a major topic of debate many sociologists have different arguments and views about global media many perceive is in a positive way and others a negative. There are two main types of approaches to globalised media, micro and the other macro. Micro means looking at the smaller picture, in terms of looking at the global media the approaches that are micro look at the individuals (the public) and the effects of globalised media towards them. Macro is the opposite of micro it involves looking at the bigger picture, theoretical approaches which are macro tend to look at how the media influences society and the world as a whole.
This thereby forges a relationship between celebrity and fan mediated by the media. Thereby, this has changed the historical point of view from keynote and influential figures making significant contributions achieving fame to nowadays fame is not always directly related with achievement (Turner 2013) and thus may be just “know for being know” becoming a product of the media an pop culture who sell us the idea of a celebrity. To conclude, media and pop culture and both social structures in which are subject to change over time in accordance to the society. Celebrities have become keynote figures within society in which definitions have evolved over time. As well as media who structure has change to be more of a practice as well as the forms and influence of technology has fostered medias change.
Through years, the policies that governments around the world are practising have affected the media approach in representing the reality. In addition, some governments in different countries have allowed the media to ... ... middle of paper ... ... new technologies, resulting better and advanced media. Nonetheless, not every country provides the media with enough budget, hence in countries like Pakistan, Bahrain, and Oman the media is less sufficient and developed. Finally, media ethics in conflicts is considered as one of the external forces which the media is influenced and affected by. The number of conflicts existing in the world is increasing rapidly and no one can doubt about the fact that the media has been a part of making those conflicts more and more intense and aggressive.
Mass media is often seen as an important means to shape the expression of political identities and culture (Dittmer, 2005) and influence public perceptions of an issue (Boykoff 2008). Conversely, the policy agenda also often directly influences the media agenda (Rogers and Dearing 2007). Although the media is recognised in the literature as a key actor in influencing policy formulation and implementation, often overlooked are the ‘behind the-scenes’ battles which influence whether an issue gets media coverage or not, and which actors are able to access the media, achieve and secure coverage (Murdock et al. 2003, Anderson 2006, Boykoff and Boyko... ... middle of paper ... ...9; Muter et al.2009). Study of the content analysis of Human Leopard Conflict in Mumbai (Bhatia et al.
· The second approach considers the audience as much more actively involved in media interpretation – the reception analysis model. · Or more simply: o What does the media do to us? (The passive audience) o What do we do to the media? (The active audience) · This division reflects the more general argument within social sciences as to the extent to which our behaviours are determined by the wider society, or the result of freely exercised choice. Passive Audience Models ----------------------- The hypodermic syringe / Effects model · The earliest model of media effects has two main features: o The effect is fairly immediate.
On the other hand, if mass media became media industry, than basic human action must be - interest. Modern media are primarily individual and then social. Current interest, therefore, can affect the understanding of the concept of accountability and obligation that results from it. When the media every day discover content, messages, attitudes that cause our suspicion, that, if we ar... ... middle of paper ... ...nomy situation, complicated relations inside governments and parliaments, nationalism and revanchism and, of course, mass media. In fact, mass media sometimes can be more dangerous because of their social power and policy making ability.