Marketing Strategy for a New Company

639 Words2 Pages

Marketing Strategy for a New Company

Introduction

I am making a marketing strategy for a non-existing Service. The

service is going to be unique and very broad in the region of car

services such as garages, repair and modifying services, selling cars

and parts, and even entertainment including car shows and racing once

or if the company expands. The service will also include a bar or

social room.

The service that will use the marketing strategy will be situated in

Northampton; Northampton is situated in the centre of England and has

been expanded rapidly into a city. The place in Northampton will be

six fields because it has large room and has a main road through it,

it also had buses going to and from it.

I am going to use research on other similar existing services to get

ideas and recognise competition. I have chosen a business in cars

because it is a popular product and is quite stable. I also found a

growing trend in Car modifications and a gap in the market; especially

in the Northamptonshire area where my service is going to exist. The

company will be focused most in the modification market since this is

where a gap is.

The service will be for people in the market aged 18 + since it covers

a very wide range of car services but will mainly be aimed at 18-35

males since the characteristic of modification is more popular at a

younger age range of males.

The prices for my service will be at a price above average than what

the market is...

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