Marketing Research: Minnie Minors

Marketing Research:

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Research Objectives:

Marketing managers and researchers must work closely together to agree on research objectives. The manager best understands the decision for which information is needed and the researcher best understands marketing research and how to obtain the information. Research objectives are often the hardest step in the research process. The manager may know that something is wrong, without knowing the specific causes.

A research objective guides the entire research process. The manager and researcher should put the statement in writing to be certain that

Gathering these type information questionnaires, observations and interviews are included. This research provides us with information that helps us in making important decisions. They launch new potential line of black Friday in 2017 and they give 50% on entire stock online and in stores. Most of the items are on 20% to 30% and they are very few items are on 50% off. They recently offer winter collection which is attractive for the kids because trendy designs and colors. The target of Minnie Minors is to offer a colorful range of fashionable classics for the children of age groups from 0-5 years. The parents made the purchases according to the new fashion and

Descriptive Research seeks to tell “what exist “or “what is” about a certain educational phenomenon. Accurate observations and valuations arise from data that establish the nature and rate of fundamental conditions, practices or description of object, process, and person who are all objects of the study. This means that descriptive research gives meaning to the quality and standing of facts that are going on.

Use of Descriptive Research:

Descriptive Research is to describe the characteristics of appropriate groups, such as consumers, salespeople, organizations, or market areas. It is used to estimate the percentage of units in a specified population presenting a certain behavior. It is also determine the observations of product characteristics and determine the amount to which marketing variables are related. Descriptive research methodology also makes specific expectations.

Reasons of using Descriptive Research Methodology on Minnie Minors:

Following are the reasons of using descriptive research methodology which are as