Persuasive Essay On Social Media

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Companies may also advertise their products by offering customers a discount or promotional code if they mention they saw the advertisement on a specific social media platform. This way, the customers will spread the word to their friends on their social networking profile. This is a great idea, and a genius marketing plan because I definitely would purchase a product if the company promised me a discount on it for using a social media site. In fact, I might even just sign up for a social media site if I got a discount alone. Marketers call this “eWOM” or electronic word-of-mouth, because consumers tend to trust their friends opinions on a product more than they would trust an advertisement. Therefore, if a happy customer posts on their profile …show more content…

Being that Snapchat is geared towards the younger audience, this is definitely having a positive effect on the amount of people voting in the upcoming election. By eWOM, younger people are being attracted to vote because of the availability of political information either from their friends on the social networking sites, or from the site alone. I know that if I hadn’t already decided to vote in both the primary’s and the upcoming election, then after seeing everyone post on Snapchat, then I would have thought about it more in depth. The fact that politicians have begun to use social media to campaign has definitely increased the number of people registered to vote. For people who don’t watch the debates, or much television at all, they are learning so much information about the candidates and politics just from reading it online. However, this could also have a negative effect. EWOM is not always a good thing, because the information being passed along on social networking sites could be false. For instance, the media is viewing Trump as this not so nice, hot-headed man, and twisting his words around to make him sound worse, but this may not actually be the type of person he is. Also, the viewers may another candidate because of the good things people are saying about them, but it may be false. Some may say that putting specific funding behind social media campaigning is a bad idea because there currently are more social media users than registered voters in the United States (Deck,

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