Retail Communication Mix Essay

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Retail Communication mix.
Introduction
The objective of this research paper is to have a clear understanding of how marketing communication mix contributes certainly to the marketing performances, as well as increase the productivity of the business. Moreover, the structure of this paper offers critical discussions of the need for the marketing communication mix, and the role it plays in the business based on researching about the differences and similarities of the definitions of different author’s point of views about the concept.
Furthermore, this will include a brief discussion about the concept as well as compare two different retailers who employ the marketing communication mix, and the applicability of the concept in different countries. …show more content…

In addition, communication mix is known as the spirit of the business and its production, it is the main factor that enables a corporation to create communications and form relationships with customers. (Todorova*, 2015)
Furthermore, marketing mix”, refers to the “4Ps”, it is in a form of interpreting all marketing preparations into actions and practice. Moreover, marketing mix is not a technical concept, but simply theoretical outline that classifies and plays an enormous role when managers are making decisions in organizing their contributions to meet their customer’s requirements. The tools can be used to improve and execute future expectations for both short-term and long-term strategies. (Goi, …show more content…

When an organization recognizes the customer’s interaction setting, it pursues to create and develop connections for their recognized investor, before assessing and acting upon the responses. In addition, when transforming messages that are substantially important it inspires customers to suggest attitudinal and interactive replies towards the products and services that the firm offers. (Fill, 2006)
Moreover, marketing communication refers to the organization strategies, procedures, and activities used to get the desired marketing messages to the target customers, with the usage of media. In addition, service companies execute several procedures of communicatings, known as the marketing communication mix. (Potluri, 2008)
This concept has several categories including; advertising, personal selling, public relations, and sales promotion. Consequently, companies strive to exceed the expectations of their customers by producing high-quality materials, where Customers seek to know more information about the product or the facility, that the company is offering, as well as the price it cost, to make the purchase decision. Therefore, when customers get enough information concerning the product and services on time and they will feel that they are taking a confident purchase decision in buying the product or service. (Potluri,

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