MTR Case Analysis

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MTR Case Analysis

Introduction:

It is one of the legendary restaurants of south India. It was established in early 1924 in a small house by the grandfather of the current managing partner Hemamalini Maiya (34), active, confident, energetic young woman. Mavalli is one of the oldest towns in Bangalore near the amazing park of Lalbagh.

Ganapayya Mavalli starts a Brahmin Coffee House near Lalbagh. It was a small house wit a very little space. This small café turned into a successful ISO certified food production industry and still maintaining it’s pride.

Starting as a small Brahmin's Café, MTR has always been one of the city's hottest eating spots. It has a reputation for savory food and high standards of hygiene and cleanliness. The greatest quality of MTR is their uncompromising Quality over the years. When price controls were imposed during the Emergency in 1975 MTR had to down their shutters not wanting to compromise on the quality over the price. MTR preferred to lose business rather than compromise on quality. This quality is maintained even today.

MTR has long been one of Bangalore’s culinary landmarks. Started by a cook turned entrepreneur named Parampalli Yajnanarayana Maiya and his brothers, the old-fashioned eatery has expanded to become a processed and packaged food (or RTE – Ready to Eat) leader with a solid brand name based on decades of myth and masala dosa making.

Narration:

A small café has grown up to the mark of ISO and HACCP certification. This has been possible because of the efforts of the managers in the management of the institution.

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