Mcdonalds And Mcdonalds: Mcdonald's Around The World

With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, California on May 15, 1940. The two brothers came up with the idea of the fast food chain with the observation from their father who was an owner of his own restaurant called “The Airdome.” Later, the brothers were given the idea to add the thought of a corporation with the help of Ray Kroc, seller of the milkshake machine that has been used at McDonald’s. Ray Kroc turned a locally branch fast food restaurant into what it is today. Today, McDonald’s is a company that is highly respected because of how

McDonald’s is all over the world, and with this advantage they have been smart to relate to what is considered a norm in the respectable nation they work in. “In this era of globalization, it is becoming increasingly important for businesses to leverage their brand equities across geographic boundaries” (Harish 22). McDonald’s does a great job by displaying them in different countries for their consumers because of the mission each McDonald’s is always to strive in their business for: Quality, Service, Convenience, and Value. McDonald’s is such a powerful company in the fast food industry that the China Puzzle reported that “In Hong Kong, 72 percent of people visit McDonalds, on average once a week” (China Puzzle 639). The article explained that this is McDonald’s most “penetrated and mature markets in the world.” The reason why that number is so high for McDonald’s is because the core targets young adults who look to be “cool” and stay up to date with all the big trends such as the Chicken Nuggets with different sauces in a random

McDonald’s is always looking for new ways to branch out their business to regular consumers. Currently, McDonald’s is testing out an all-day breakfast menu for customers eat from to give more of a variety. From a report on the Chicago Tribune, Samantha Bomkamp reported that McDonald’s is having a tough time working things out in the kitchen, but the sales of breakfast items has helped bring in more revenue to McDonald’s. Bomkamp reported that Egg McMuffins have seen a double digit increase among the new change up at McDonald’s. The increase with Egg McMuffins has made the prediction that on average, “All-day breakfast will drive established-store sales by about 1.5 percent in the current quarter, and add about 1 percent in sales over the next 12 months” (Bomkamp). The sales of food have seen an up-down view for revenue, during the first and second quarter McDonald’s has seen a narrow decline among sales. With the new idea of breakfast in place, McDonald’s is expected to have a better quarter for this upcoming record among sales. As far as selling their products, McDonald’s has used the idea to attract the correct media outlets. For example, Nickelodeon and other children’s television channels are highly influenced by McDonald’s and their happy meals. Happy meals and happy meal toys have made McDonald’s an attracting site for many children because of what they bring to the