Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction. Know the problems of your customers and what they are looking for, then offer them the right products and outline the benefits to them.
When the marketing process performs well, the customer will be satisfied and buy again. In order to ensure the marketing process does well, the marketing manager should have a good understanding of the marketing concept. The marketing concept refers to a company aiming all its efforts to satisfy its customers. Companies must use a total company effort to satisfy customers. Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers.
This research reveals that loyal customers have experienced their worth to the organization and look for premium services. They also feel that services given to them should be cost effective and they would only do positive publicity if they feel that organization has been loyal
Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis. Marketing understands the customer needs, designs a superior strategy based on need, want and demand, builds strong relationship with the customers and capture value from the in return. Marketing creates customer loyalty and retent... ... middle of paper ... ...rvice. In fact, Sheila reckoned the market factors very importantly to her marketing plan. A better understanding of the market information can be useful for the successful marketing plan.
In a market where people are loyal to brands, or infrequently change companies, such as with bank accounts, keeping customers happy will help ensure that a company keeps that customer. The price of communicating is likely to be far less than the loss of customers. Many different channels may be used to achieve this, including letters, telephone calls and advertisements. "Employees are a companies greatest asset" and keeping these assets means making sure that they are motivated and satisfied in their job. Monitoring this and making sure that it is the case depends on effective communication between employees and their managers.
Customers are the center of the importance of quality. Attracting and satisfying customers with a product and providing them with the services they want is the key of being successful with a product or service. Organizations should consider their customers at all levels of developing their product and use customer satisfaction as the main influence in the quality of their product. In class our definition of quality is “meeting the customer’s needs and expectations.” If an organization product dissatisfies its customers then the organization will not be able to be successful. Organizations should define the quality of their product by how well it meets what the customers are expecting.
The importance of consumer loyalty measurement could be realised through its effectiveness regarding the increasing awareness among the other target markets. If a consumer is satisfied with the services and products delivered by an organisation, then it is quite evident the consumer will promote the brand to its family, friends and other known
They relate to the brand attributes and find an emotional connection with that brand. The marketers want to create a loyal brand community among existing as well as prospective customers. The creation of loyal brand community allows the marketers to strengthen the sense of loyalty in a cost effective manner, and communicate the message to the existing and potential customers more effectively. (Kotler & Keller, 2007) A brand backed by a loyal brand community can compete with other very strong brands and still survive. For example, the open source programs are able to compete with products from large businesses because the open source programs are able to create loyal brand community.
According to Newman (2016) everyone within the organization must aim to achieve great customer service for it to be possible, therefore linking employee attitude and satisfaction to excellent service and profitable growth. Though employee attitude proves difficult to measure or control to certain extents, if neglected poor employee attitude and low morale could result in lower productivity and work quality. A positive work environment would result in happier employees, thus positive employee attitude which would reflect on how customers are treated. A positive work environment will also motivate employees to treat customers with the care and extra effort they believe the organization grants them. Proper training and adequate resources to carry
Therefore, businesses should consider every possibility that guarantees a loyal customer base and reap profitability in return. In addition to that, this profit may increase with time. This has been shown in multiple studies [REF]. The reasons behind the role of customer loyalty in increasing profitability are: • Retention: Customers who are loyal to a company stick with it and are very unlikely to defect to a competitor company. This remains true even if they encounter a bad experience once in a while.