Loss Aversion Is A Loss Averse

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Gambling is full of choices, in which people have the ability to be loss averse. Loss aversion occurs when people believe that their losses will have more of an emotional impact than their gains. People believe that losses affect them more negatively because they underestimate their tendency to rationalize and cope with loss. Individuals typically exaggerate the intensity and duration of their reaction to losses. Furthermore, this influences humans to be loss averse when making in decisions in markets because they will try to predict how an different outcomes will affect them. The research on loss aversion focuses on analyzing decision-making through the comparison of gains versus losses.
Negative experiences seem to be processed in a different …show more content…

(Hanson 24)
This represents our paper tiger paranoia because we believe there is a tiger behind the bushes when there is not or we believe it is not there when truly it is. This describes people’s tendency to be loss averse because they underestimate their ability to rationalize. The idea of loss aversion in the article “Loss Aversion is an Affective Forecasting Error”, was further used in Hardwiring
Happiness to support Hanson’s belief that people are loss averse.
Scholars in this field conduct similar studies involving gambling situations, in which the participants must forecast how the loss or gain of money will impact them. The studies focus on economic principles and money situations to explain the topic of loss aversion and its effect on human’s decision making. (Kermer) Loss aversion is caused by people’s tendency to weigh gains versus losses. For example, when people gamble, they weigh how much they would lose in a bet versus how much they would win in order to make a decision. Their tendency to think that the loss will affect them more makes them rethink their decision of making the bet. Therefore, …show more content…

(Kermer) Scholars in this field tend to experiment on people’s forecasts and reactions when exposed to situations in which loss aversion might occur. Loss aversion is mostly present during money situations, such as gambling; for example Kermer and a few others describe these different studies they performed in “Loss Aversion is an Affective Forecasting
Error”. The studies consisted of 44 trials of gambling games, in which participants guessed what the top ranked suit would be. Furthermore, the studies were replicated to test whether people would fail to forecast their rationalization of a negative outcome. For example, the forecasters overestimated how unhappy they would feel if they lost or how happy if they won than the actual emotions the experiencers felt. Furthermore, people may learn that losses have a less emotional impact than they predict if they have the opportunity to experience that loss over and over again to recall that event with their reaction. (Kermer) This further supports the proposition that loss aversion will influence people’s decision making regarding the impact of losses or gains on their reactions. Loss aversion may lead people to make decisions that do not encourage their

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