Kudler Fine Foods Case Study

Kudler Fine Foods is a growing and up and coming food store. We have been successful in the past and what to be even more successful as the years go by. Here at Kudler Fine Foods we pride ourselves on our ability to adapt to our customer’s needs. And seeing that this world is constantly changing and expanding, we want to do the same as well yet still keep our integrity intact. We want to maintain our traditions and beliefs while at the same time moving forward and growing our business. I would like to propose change take place to suffice these growing times. I feel that while this company has been doing fine this far, to get ahead and to continue to stay ahead I do recommend that we modify some of our methods. I have created a change plan with all the details listed. This change I am recommending will take place in the sales department. Sales are a huge part of what we do and they must grow as our clientele grows. We want to give them more tools to offer our customers. To start off we have identified areas of concern in the sales department. We are lacking in effective communication skills and customer care, we will need to cover why this change is important, how we will tackle this change, and what we expect to come out of it.

To begin, we have pin pointed several areas of concern. We have received customer complaints that the service is not up to par and they feel that the lack of customer care will lead them to no longer use or store. Seeing as how this will negatively affect our business, we acknowledge this and address it immediately. Customer service is vital in beginning in new clients and keeping old ones. Our reputation is imperative and we must set high standards. We will expect nothing but the best custo...

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...a fresh attitude and a positive attitude. We want them to have more communication skills, speaking with customers is something that is day in day out duties. We have to show our customers we care, we care well trained, prepared, and knowledgeable about our products and production. We will have a better understanding of the store, what our demands are, what our goals are and much more. We will also be able to track our success with customer review drop box and the managers will be involved and on the floor with the customers getting their direct feedback. With this system, we can monitor our progress, adjust fire as needed, and determine if this is something we want to implement again in the future (such as making it mandatory for all new hires to participate in the training.) We have everything mapped out and we are looking forward to moving this company forward.