Marketing Strategy A. Product
1. The one the key attributes of the Jaguars relocating to London that make it a value for consumers is the act of the relocation itself. The relocation of of the Jags would create a certain buzz around the city of London that would make even the casual fan intrigued. Another key attribute that has value for consumers is the recent success of the team. Like any product, the more successful it is, the more people will want to consume it. I think having NFL games played in London every year since 2008 is another key attribute that has made the game grow even more in popularity that has led to recent sellouts. Back in 2014, the three London games produced about $32 million in ticket revenue, and the Jaguars Cowboys
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Price
1. In 2015, the lowest priced Matchday ticket to attend a Chelsea F.C. game was £52, or $68.26, which is the highest in the English Premier League. The highest priced Matchday ticket for a Chelsea F.C. game is £87, or $114.21 which is the third highest price in the EPL, only behind Arsenal and West Ham, which are also located in London.
2. I believe that in order to appeal to a wider audience, the NFL needs to lower the average tickets of $127 that it currently sits at now. The following is a proposed pricing structure for ticket prices to attend a Jaguars home game in London, as well as a seat map of Wembley Stadium with current pricing of an NFL game:
Level 2 club
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C. Place
When it comes to distribution channels, an organization like the NFL uses many of them. For example, NFL teams sell things like tickets direct to end users through their website and marketing campaigns. For things like online buying, the NFL sells through a value added reseller. They have a contract with a company that makes all of the NFL teams’ apparel, then the NFL will resell that apparel to fans online, at games, etc.
D.
At the other end of the scale licensed retail distributors provide majority of the customer base. These retailers provide a great downstream to the end consumers through their chain stores all over the country. It must be said that the most influential customer is the Australia Football League. The close relationship that these two organisations share is the foundation of Australian Rules football. They both work to promote each other and benefits arise from the straight rebuy situation that has existed for over a century.
“Our greatest fear is not in never falling, but in getting up every time we do.” – Confucius
Tesco has been particularly successful because of its powerful brand. It has a reputation for value, low prices and for being customer focused. Its brand and associations have helped the company to expand into new sectors and markets. Tesco has also been strong in public relations, advertising and building profile in catchment areas on a local level. This local approach to marketing appears to be a key driver for success. Tesco has a good range of products, including own label products. It seeks to provide excellent customer service, and ensure high levels of customer satisfaction.
Intro Deciding what you want to study during your college career can be a difficult and tedious task. This is due to fact that many young adults coming out of high school are unsure of what they want to do or what path to take career wise. It is also tedious because this requires that these individuals have to constantly try and explore new avenues so that they can find their passion in life. The path I chose to take when coming out of high school was entering the business school at Howard University.
Marketing Delta markets their product in many different ways. Delta Airlines uses many commercials, ads, and in the past, they used posters. They use these different methods of marketing to try and interest the viewer and to try and persuade them to use their airlines. To help persuade their viewers they commonly use slogans. According to Christine Delta Air lines “Delta has filed for trademark protection with the U.S. Patent and Trademark Office for what sounds like the airline's newest motto: The World's Most Trusted Airline.”
Over the years the Super Bowl has gotten more and more popular because of the more and more people wanting to watch the game both in person at the stadiums or at home on their televisions with friends and family. Because more people want to attend games, the owners and cities ar emaking stadiums bigger than ever before. The average stadium size nowadays sets somewhere around 70,000 whereas in the 60’s it was only around 50,000-60,000. According to a site called “Sportology” “American Football is the most popular sport in America”. This site also says that American football is the 9th popular sport in the world. It in fact has even surpassed the popularity of sports with the likes of Basketball, Baseball and Soccer. The players and owners have been hugely benefiting from this gaining popularity as well. With more people going to games the owner make more money and with the extra money the owners make that gives them more money to use on players. In some cases like Dallas Cowboys owner Jerry Jones they have enough money to buy a whole stadium without having the city pay for anything. That helps everyone in a way because this way the city does not get taxed extra to pay for the stadium. Many players from pre-21st century say they
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
Bahamas Government Online. 2012. Population by Sex and Age - All Bahamas. Bahamas Government Online. Available at: [Accessed Jan 13th, 2014]
A channel image like a social media, internet and television could be essential and should be identical to the aura of the goods. Thus, channel distribution contains the choosing the appropriate path for supplying goods or service in the marketplace. Channels may be able to used in methods that are more profitable to the goods and services. Also, this channel has significant influence in deciding the company's image.
A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy. Competitive strategy concerns how to create competitive advantage in each of the businesses in which a company competes. Corporate strategy concerns two different questions: what businesses the corporation should be in and how the corporate office should manage the array of business units.
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s
A distribution channel involves the distributors, wholesalers, retailers, salesmen and all other intermediaries. Distribution channels on the basis of number of intermediaries is of following types:-
In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.
The term 'branding' in modern marketing is generally originated in the agricultural practices of the medieval age. The farmers 'branded' their animals with the iron and then they were able to identify to whom a particular animal belonged. Artisans 'branded' their products, for example, expensive silver tableware. Smiths 'branded' their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)