Introduction Company blogs can help boost productivity, resolve company grievances and make employees feel like, they are a part of the decision making. A blog will empower employees, make them feel they have a say and promote a better work environment. Yes, there are advantages as well as disadvantages to having an internal company blog, however, the advantages will out way the disadvantages. A discussion between myself and Anthony Newell, A store manager of our competitor revealed, a company blog is a great idea for a company. His company has internal blog for employees and external blog for consumers. Anthony Newell and I had a discussion about starting a blog and what it would involve. Read Q&A below: Question: Anthony, how long …show more content…
Answer: The blog is an asset because associates are able to speak across the company, no matter your level in the company. Question: What do you see as pros to having a blog? Answer: The pros to having an internal blog include, associates are able to discuss policies that are good and those they consider to be bad. Also associates can share ideas to better the company, also discuss concerns they have about where the company is headed. Question: Anthony, do you feel the blog has been a good idea over all? Answer: The company has benefitted from the blog, associates are able to interact and discuss issues they feel can better the company for the better. Question: Anthony, what do you see is the biggest obstacle to having an internalblog? Answer: The biggest obstacles to having an internal blog for associates include; associates being trained how to operate the blog. Using proper language and being respectful of others and maintain the blog. Anthony Newell (2014). Following the Q&A with Anthony Newell, the decision was made to move forward with the idea of starting a company blog. Advantages of Internal Blog: A. Sharing …show more content…
This type of training can cost the company in overtime because the employees training will be a cost incurred by the company. The company may have to bring in an outside source to train employees about the blog and how to use it. According to Anthony Newell, the cost of traing employees to blog can either be included in salary dollars or the company can make it part of associates training, which can cost the company nothing, they are already on the clock. Train the associates while they are working (Anthony Newell,
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
Some of the very best practices for building loyalty with consumers are through richer communication. Blogs are a front-line tool for instant reach for brand-to-consumer communications. Tools like Blogs present a shift in the service paradigm from purely tactical technologies (call deflection, improving agent productivity) to accommodate more strategic engagements (targeted customer experiences coupled with increased wallet share).
Blogging can be defined as the process of creating, maintaining, and updating a web journal (web log) and the consequences of the process. It involves reading, writing, more reading, commenting, and other technical aspects of maintaining a blog. Individuals blog for several reasons. One of the most popular reasons is to easily publish and get readers for the his/her writings. There is no pestering editor, and there is no screening process. Anything (s)he needs to convey can be published into the blogosphere with the click of a button, and could reach out to millions of readers. A few other people say that they blog because they "just love to blog/write".
At first glance, blogging seems like the latest fad; it is the cool thing to do, because everyone else is doing it. All your blogger friends are having tons of fun, and since you didn't want to be left out, you just had to start one too. But, if blogging were just a fad, people would stop doing it just as quickly as they started (as is the case for the tried-it-once-and-that-was-it type of fad). Eventually, everyone would stop updating, and blogs would become extinct. Instead, there is an ever-growing, devoted following of hardcore updating-daily bloggers.
In my future class, we will have web blogs including external students and our students. There we will discuss and write about various subjects and domains. This includes the benefits of working in a much larger working domain and there are more ideas to be shared and expressed with larger number of people. Also, there is much effective working knowledge in these discussion
Do you remember when your sister used to write in her diary and how curious you were on finding out what she wrote in it? If you didn’t have a sister – do you remember keeping your own diary hoping that your mom would not find it one day and read it? At a young age, we all learn to keep a diary or journal. In elementary school, we may have been required to write in a journal in class replying to a question asked by the teacher like “How was your weekend?” or “How was your break?” Simple questions were asked to help generate ideas in our young minds and help us write our own story. But now that we are older, do we still have the opportunity to write our own story the same way we used to? Are we still able to release our emotions and reflect on events in our lives? Though many people see keeping a journal as childish or a waste of time, the effects of recording ones thoughts are beneficial.
Emails are a perfect supplement if you don 't want to publish any non-original content on your blog. Experiment with a weekly email roundup of the best reads, or a bi-weekly email sharing a single piece of content. Just make sure that your content isn 't time
...ial media channels as once, an application such as Tweet Deck is recommended. Not to mention, myriad ways of blogging should be adjusted with Google’s Mobile-Friendly Test to ensure optimum efficiency.
Corporate blogs are usually used as the public interface to the company. This personal touch which is used a tool of customer support, PR/Media announcements and generally a way to get messages through to the targeted audience in a more personal manner. The common types of corporate blogs are Executive Blogs, Employee Blogs and Newsletter Blogs like those used by Yahoo! And Google covers the company’s news and product information.
It would be appropriate to say that consistent monitoring of social channels help a business to quickly identify and resolve the problems. It also help companies understand how the competitors are performing and implement necessary changes that boosts the market
Well, you want to be a resource for your clients and potential clients. Providing your readers and followers with valuable content is a great way to establish a relationship with them and set your brand up as an expert resource to look to when they have questions. It allows you to communicate with your clients without always trying to sell something to them.
Strengths: There are many business models that digital products are highly compatible with and it can give several different ways, very quickly, that people can access your message.
They'll be able to answer a whole lot of questions and sell the products for these businesses. This is heading to be a big benefit for a number of people.
407). Digital media allows connecting and identifying each individual needs and preferences even if there are millions of people with different devices. Addressable media gives the opportunity to both interactivity and individuality (Wertime et al., 2008, p. 34-35). As an example, Amazon and many other companies uses cookies that save the customers’ data and allows the identification of a customer when he or she returns to the website. Digital marketing is fostering interactivity and encourages a two- way communication between brand and consumer (Chaffey et al., 2009, p. 31). The customers participate in a constant dialogue where they express their preferences, needs and interests or also give feedback about products and services directly to the company. Hence, companies can response immediately to customers’ comments and establish a valuable relationship with them Ferrell et al., 2013, p. 407). Connectivity is expressing the ability for marketers as well as consumers to connect with each other facilitating by various social media platforms. Moreover, digital media enables customers to networking with other like- minded people and building virtual communities where they share real- time information a company can make use of Ferrell et al., 2013, p. 407). In the digital age, accessibility to information is limitless. Not only the consumers are better informed but also marketers can obtain information about the consumers’ preference and needs. By using digital marketing communication consumers have a greater access to a variety of products and its quality (Ferrell et al., 2013, p. 407, 422). Lastly, control is related to the consumers’ power to consume only information that matching their interests and to create their own content to share it with the global market. For example, blogs give consumers the power to create UGC about the brand whether
Regular updates on your blog and web site help you increase Alexa traffic rank. With time, readers can visit your web site a lot of} and once more for more info. Post 2 to 3 distinctive content atleast per week.