Intelligent Mail Essay

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Intelligent Mail -Solutions for Enabling Lifetime Customer Relationships

December, 2014
Table of Contents

Abstract 1
1. Introduction 1
2. Recent Survey to understand the demand of Physical Mail 1
3. Challenges faced by Organizations 2
4. Solution in form of Intelligent Mail 2
5. Case Study on Address Standardization 4
6. Benefits to Organization 4
7. References 5
8. About the Author 5

Abstract
Organizations are under pressure to deliver exceptional customer service, increase revenue and maintain compliance. Today with the demand in Physical mail, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications …show more content…

Introduction
The Foundation of accurate customer communications and services includes a deliverable postal compliant Address. With the increase in demand of Physical Mail, Intelligent Mail technique provides solution for organizations to be in postal complaince and enabling the lifetime customer relationships. The postage cost savings resulting from Intelligent Mail can be substantial, especially for high-volume transactional mailers and other compliance-driven mailings for financial services, insurance and healthcare. Additional savings may be obtained by looking at the larger impact that Intelligent Mail can make on an organization’s overall business systems and processes.
With Intelligent Mail, the direct mail programs can become more accurate, as automatic address corrections and updates are applied to customer databases that are used by other departments, including marketing, billing, service delivery, and customer support. The savviest organizations also consider Intelligent Mail in the larger context of customer engagement, as more timely and relevant communications reach their intended recipient at a lower …show more content…

A correct address saves the Postal Service time, money and manpower by reducing the volume of undeliverable mail, unsorted mail and mail that is deliverable, but requires extra effort to determine the proper location to which it should be delivered. That means you need to stay on top of your customer data. While critical for effective customer engagement, maintaining address integrity can be a challenge given that there are over 152 million deliverable addresses in the United States and over 650 thousand new deliverable addresses added each

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