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“The doctor of the future will give no medication, but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease” by Thomas A. Edison. Chiropractors use hands-on spinal manipulation and other alternative treatments on the spine which will enable the body to heal itself without surgery or medication. Chiropractic care began in 1895 when its founder, Daniel David Palmer, claimed any and all diseases could be healed by nothing more than just his hands. Dr. Palmer examined a janitor who was deaf for 17 years after the janitor felt his back was out of place, so Dr. Palmer gave an adjustment to what was felt to be a misplaced vertebra in the upper back. The janitor then observed that his hearing improved thanks to Dr. Palmer. Chiropractors use manipulation to restore mobility to joints restricted by tissue injury caused by sitting without proper back support. Chiropractic is primarily used as a pain relief alternative for muscles, joints, bones, and connective tissue, such as cartilage, ligaments, and tendons. About 22 million Americans visit chiropractors annually
The word “chiropractor” has two word origins, the Greek words cheir and praxis; meanwhile, cheir means “hand” and praxis means “practice.” Also, most of the work that chiropractors do is done by hand (Pike para. 5). In 2002, going to a chiropractor was found to be the most commonly used program for therapy. Seventy-four percent, about 4 million, of people that had back pain went to a chiropractor to get treated. Among that 74 percent of people, 66 percent of them stated that they got “a great benefit” (Pike para. 9). Many chiropractors work full time but 1 out of 3 chiropractors work part time. Chiropractors work whenever their patients need them, even on w...
A Chiropractor mainly focus on the proper alignment of the spinal area, and they also focus on the nervous system. On a typical day, Chiropractors usually see about 30 to 40 patients every day. When a patient comes in the office, the patients are walked to intersegmental traction table, which is table that mobilizes the spine to make it easier to access for the chiropractor. The patient would lay on the table for around 7-15 minutes, then walk into the doctor’s office. In his office, the patient would say where they have been feeling the pain for the past days, and the Chiropractor would record that and he would start to adjust her. What the chiropractor would need to know is where the patient feels the pain. Then he would need to check all of the x-rays and check for misalignment of the spine and diseases in the spine. Then he would adjust the patients in the need areas, then they would see the secretary to schedule there next appointment and make payments for that day.
I have always aspired to be a chiropractor. Chiropractors treat patients with health problems of the neuromusculoskeletal system including the nerves, bones, muscles, ligaments, and tendons. They use spinal adjustments as well as manipulation, usually on the neck back (“Summary”). I chose to go down the path of chiropractic practice because I have always been interested in it. It is important to understand the education and training requirements, skills and talents needed, salary and benefits offered, and the duties while making your career choice a chiropractor.
There are several types of branding strategies that companies use when branding an item or service: multiproduct, multibrand, reseller, co-branding, and mixed. The scenario in this assignment, presents a proposition by the Vietnam government to the Stanford Medical Center. This would include a co-branding arrangement in which Stanford would manage the facility and send several of its clinicians to guide and instruct the Saigon facility doctors and nursing staff. The purpose of this paper is to 1) discuss the various types of branding strategies, 2) present risks to be considered in accepting the arrangement, 3) discuss the benefits of co-branding and whether or not the arrangement outweighs the risks associated with today’s
First of all, according to the survey of the most popular alternative medicine, it shows that spine manipulation and massage is the most commonly used treatments (NHIS, 2007). In fact, massage and chiropractic are a relaxation treatment, which contained calm music, warm the muscles and release pressure through smooth touch, and people may sleep in comfortable. For example, the spine is the backbone of the human being. However back pain is a numerous aliment between social workers, which is difficult to treat with any modality, especially an invasive traditional medicine. It is reasonable for most workers to find a masseur to releasing pressure, and the chiropractic might be beneficial for the backaches. Secondly, Safety is important to all health treatments. CAM as an increasing number of professions achieved legal backing and voluntary regulation. In fact, United Kingdom has accepted alternative medicine with public-sector hospitals (WHO, 2001). Moreover, the National Center for complementary and alternative medicine (NCCAM) re-examining CAM has formed an important part of health care, and make it closer to the medical system(NCCAM, 2014). Meanwhile, the Complementary and Natural Health Care Council (CNHC) and Health Professions’ Council (HPC) supported professional advice and safety evidence to healthcare practitioners and patients (Wangler, 2011). For instance, it is required a quality acupuncturist should take training at least 1500 hours, and recertify every two years in American(American Academy of Medical Acupuncture,xxxx). Furthermore, it will be an effective communication when patients take CAM treatment, which in order to respect the patient’s autonomy, ensure that patient is provided with clear treatment goals, reasonable timelines, and careful monitoring. In addition, although traditional medicine could cure many diseases by a
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
When promoting primary health care services, there are many factors that must be considered when developing an effective marketing plan. Primary care providers are the gatekeepers of health care in the United States; many patients have to visit them before being referred to specialist providers (Bodenheimer, 2003). They are also being tasked with ensuring patients are receiving preventative services and managing more complex chronic diseases (Akinci & Healey, 2004). Recruitment of primary care physicians is challenging because they are expected to do more and are not being reimbursed proportionally for the added workload (Bodenheimer, 2003). In this paper, a group of primary care physicians in Washington D.C. is looking to research their consumer population base in order to provide them better services and recruit new primary care physicians to their practice (Colorado State University-Global Campus, 2013). A successful primary care marketing plan will recruit quality health care providers while improving consumer accessibility to their services, customer satisfaction rates, and patients’ continuity of care with their health care provider.
In this unit, we will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.
Individuals who go through the process of becoming a chiropractor are dedicating their lives to improve others through their own hands. Giving a patient relief and satisfaction without harming their body with drugs that can have horrible side effects is a feeling that is unlike anything else. Facilitating an individual to heal and strengthening their life entirely is what chiropractors strive for and many accomplish that ambition. Additionally, studies and surveys have shown why students of chiropractic chose this profession. The top reasons were that they truly want to help people and heal them, the increase in financial status, and the ambition of having the title “Doctor.” (Wardwell 154). Chiropractors must complete many demanding courses
I am not only fluent in Somali language, but I am Somali American in Minnesota, and Somali people tend to have a holistic philosophical orientation toward health; furthermore, alternative medicine would play great role for wellbeing of the community. Chiropractic medicine would provide me with the balance that I seek in my professional work, the holistic balance and approach to the patient, with a complete understanding of physiology with a constant eye towards preventative care without using drugs, and surgery. Upon building my exposure in the field through helping individuals with physical limitations, I aim to bring my successes to private practice and use them as a jumping off point for sustainable contributions to the community. It is my strongest belief that a health community is a healthy family. While I have personally not had direct experience with Chiropractic, I have been a patient at a Chiropractic office. I have been in a Chiropractic work environment and had the opportunity to observe a Chiropractor performing his
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
To help these businesses, a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identifying the role that marketing plays in a successful business is demonstrated by the use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010). To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Rohm, Kashyap, Brashear and Milne (2004) suggested that in order for a company to be successful, it must differentiate itself from competitors to appeal to customers in the online marketplace . To achieve this, the company will utilize its practice of personalizing its product packaging that it currently offers in-store customers. ABC will implement a customer e-mailing list to send sales advertisements, product promotions, and other special offerings to customers who