Research Method This chapter will try to approach all the theoretical aspects used in the paper, namely the steps in developing a new CRM strategy and the research method. Due to my deep involvement in the issue studied, the relationship between the theoretical and the research aspects is based on a trans-disciplinary model (Bryman & Bell, 2007). Several aspects have to be taken into consideration such as the particularities of the program, both economic and cultural, theory of customer relationship management, short term and long term strategic management and qualitative and quantitative research. Applying the inductive theory (Bryman & Bell, 2007) model to the paper, through an empirical approach, I first participated and coordinated the program that makes the subject of this paper myself; through this internal observation method and other external observations (online research, unstructured interviews with Diamond Club members and other stakeholders), I was able to identity several theoretical aspects for which I formulated the main question for the interviews conducted. These helped to consolidate the structure of the theory and approach the semi-structured interviews from a deductive point of view. In the end, after confirming and rejecting some hypothesis, the final result is to be recorded in the conclusions. The fundamental differences between quantitative and qualitative research strategies are that the principal orientation of the first one is on deduction, and on testing the theory, while on the second on is on induction and generating theory. This means that while the first method of research is based on the belief that certain concepts, i.e.. moral truths, exist regardless of human knowledge or perception of them, whi... ... middle of paper ... ... human capital and anything that will set it apart from its competitors to the extent that it will start its own niche. Without partners and other resources, a company cannot perform any activity. All things taken into consideration, the final step in first succeeding on the market is the interface, or how the company interacts with the customer. The business has to know to whom it is addressing, who is the desired customer, how to approach the customer and develop a sustainable relationship, what other services or products the customer might be interested in. Starting a new activity needs people that have different abilities and functions. Their capacity to perform new tasks and to fully adapt to a new environment is very important in the early stages. Benefiting from a pool of talented and experience people is an important way of overcoming the threat of failure.
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
Divide your target market into segments. Address how the markets will be segmented and how the CRM will allow you to retain your segmented markets.
Or, then again perhaps, VTB can use the CRM structure to discover about better customer advantage, deliberately pitching, and market designs. According to Bang (2005) CRM is viewed as an educated business philosophy to make and keep up whole deal customer associations. For example, CRM system would be an enabling specialist of business comes about like future repeat purchases. VTB's should use the CRM as a focus business methodology to robotize customer advantage. All things considered, customers tend to put orchestrate at long last and expect the package passed on time. Henceforth, on the operational side, data must be gotten, fused, arranged and fulfilled, to satisfy its targets (Bang 2005). The operational viability of the CRM structure is to accumulate the data from customer to be deciphered later on to
Qualitative and quantitative research have many differences. Qualitative is exploratory, interpretive, subjective, descriptive, emergent, looks to produce or reach a hypothesis by what is observed, has unknown variables, is flexible, and uses personal views. Qualitative research is confirmatory, predictive, objective, deduces and test the hypothesis, has known variables, is not flexible, but is a fixed, static designed to control variables, and tries to be bias-free. Qualitative research collects data through interviews, observation, surveys, review of artifacts, and self inqu...
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
For everything that occurs, there will somehow be something that caused the action to happen. It is more of a cause and effect ideal or simple a reaction to an action. In terms of research academics, independent and dependent variables are concepts or attributes to certain things that occur such as drug use, crime, or domestic abuse. For example, stress or other personal problems may lead to someone to use drugs. Also, poverty may lead someone to commit crime. In addition, a power controlled individual may cause a partnership to suffer physical or verbal abuse.
Research can be quantitative and qualitative. Quantitative research is objective and involves measuring the phenomena under investigation. Qualitative research is subjective, explores experiences and feelings, and involves the recording of phenomena that cannot easily be quantified (Toates, 2010, pp. 5-6). Both are empirical since they involve data collection (OU, n.d.).
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
Zikmund, W., Babin, B.J., Carr, J.C., & Griffin, M. (2010). Business research methods (8th ed.). Mason, OH: Thomson/South-Western
In order to effectively address a proposed research’s problem or research question(s), the researcher adopt a wide range of qualitative and quantitative mythologies (Berndtsson, Hansson, Olsson, & Lundell 2008). Some of these methodologies include interviews (Jones 1985), questionnaires, and surveys (Dawson 2009). Various qualitative and quantitative methodologies have distinct advantages and limitations which can be optimized if researchers correctly identify the most appropriate method for collecting a particular type of data.
Research methods knowledge base, deduction and induction the web centre for social research methods. Retrieved from: http://www.socialresearchmethods.net/kb/dedind.php
E. Thompson, A. Bona (2004), “Audi's Three Steps to a Winning CRM Strategy”, Gartner Research.
Health research is grounded in science. It looks at issues that affect not only how health care is developed, but also its affect on the community and society as a whole. Research is a process that can consume a large quantity of time or numerous participants; the process cannot be rushed or the process altered. Doing so could distort the results resulting in false outcomes or having to terminate the project altogether.
Naumann, E. (1995). Creating Customer value: The Path to Sustainable Competitive Advantage. Cincinatti: Thomson Executive Press.
Stejskal, S.M. (2010) Quatiative and Qualitative Research Methods are not and should not be Mutually Exclusive, Grinn Verlag.