White is a very important color, which many customers do not notice when looking at marketing and advertisement. White is pure, balanced, and calm, McDonalds uses white on the majority of background marketing and on Ronald McDonald. McDonalds has had a lot of bad reputation from the food they were serving, but using white in their marketing, psychologically is trying to give McDonalds a pure image for their customers. White is a color of class, McDonalds now is trying to change their image, cooking better food and rising above their normal stature of bad fast food. McDonalds wants to be notice more as a restaurant, than a fast food chain, offering more than burgers and fries.
This will benefit the customer's safety and hoping to be very reliable during the customer's use because its helps the business to increase it sales by keeping the existing customers and attracting new ones. The products of McDonalds are safely packaged when it is required for the product, in order the customer does not have any problems or and negative feedbacks to McDonalds. E.g. hot coffee cups have plastic lids on top so it does not spill or burn on the customer. Also, McDonalds ensure to offer nutritional guide of the product clearly state what the product contains.
The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want. Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome... ... middle of paper ... ...ica the demographics had to be taken into account. Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc.
If people who are hurry to get their food and do not have much time to eat, fast food must the good choice for them. McDonald, KFC, and Popeye would be the first few restaurants show up in people’s mind, but still has many healthy fast foods in the United States. Today, there are many different kinds of fast food restaurants in United States; lots of people choose to eat fast food as their meal daily. Even eating fast food can save time and money, still have many negative sides of choosing fast food. The first benefit of fast food is saving time because some people may spend lots of time of their jobs or other things.
When people talk about fast food, people would commonly think of McDonalds. This idea to make quick meals originally began with Ray Kroc, who was once a supporter of producing fresh food for his costumers, but when his business began to ... ... middle of paper ... ...tion for people and giving the people back their power by giving them the knowledge to know what they’re eat. A costumer’s comfort in knowing what they are consuming does not only benefit them, but the future business of that fast-food restaurant. The essential key elements to solving the epidemic of health issues are there, people need to understand it and marketers need to respect it and not abuse their power. Works Cited Clark, Charles S. “Fast-Food Shake-Up” CQ Press.
Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight.
Nutrition specialists as well suggest that eating fast food is not wounding to ones wellbeing as long as they do sufficient exercises. The Singapore government has been active in encouraging healthy lifestyles from healthy dynasties for people to eat vegetables and less meat, thus Singaporeans too are becoming more health conscious. McDonalds tackled this issue by providing the nutritional facts of its stock and putting more healthy food to its menu such as the chicken wrap, salad and apple dippers. The firm through its nutritionist has created customer satisfying nourishment data that allow the client 's to increase valuable knowledge in regards to the fast food items that the firm offers over all its restaurants. This helps the customers to stay on an autonomous decision in regards to which fast food item to
Many people in America love to get greasy, high calorie fast food from many places such as McDonalds and its competitors, but in the article “Don’t Blame the Eater” by David Zinczenko, he reveals the health problems associated with these fatty, salty meals. His articles are affective with its well organized layout, rhetorical appeals and tone which give it a very convincing argument. As you read through the article the author reveals the underlying problems with eating fast food and how there are no warnings of such problems posted. As a former obese child who grew up to diet and watch what he ate he sets a credible stance for the argument. David Zinczenko states numbers and facts that open the eyes of his reader along with state his position of how fast food states no warnings that it could make someone obese or develop type 2 diabetes.
Serving healthier foods in fast food restaurants should become an obligation over the years from now. This would not only help consumers but it would also help the fast food restaurants because they wouldn’t have to worry about losing out within their companies, things could become better for the fast food restaurants and people all over the
This makes fast food a very convincing option for people with busy lifestyles. These restaurants may claim to have healthy choices on their menus. However, most of our health issues in America are enabled by the fast food industry. Americans should consider reducing or eliminating fast food from their diet for good. Fast food restaurants use many methods to draw customers in.