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How can advertising curb nudity
The impacts of sexuality in advertising
The impacts of sexuality in advertising
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Section I: Impact of sexual appeals on attention getting and memory
Through this first section, we shall argue the impact of using nudity in advertisements on attracting the attention of the consumers and persisting in their memories and therefore if affects negatively or positively their persuasion process and purchase decisions.
1.1 Sexual appeals attract consumers’ attention
From a theoretical point of view, the persuasion process is strongly influenced by capturing the attention of the consumers (MacKenzie, 1986). Consumers proved to make their purchase decisions based on the memorization of the stimulus and not at the time of exposure to ads messages. However, using nudity in advertising can affect brand recall negatively as it distracts the attention of the audience and make the careful thoughts difficult. The emotions arousing after being exposed to a nudity ad can orient the attention from the information to the source of these emotions as they reduce the estimation and value of the product in question (Clark and Isen, 1982; Gilligan and Bower, 1984).
Various studies evaluate, for both managerial and educational motives, the effectiveness of nudity advertising in attracting audience’s attention. Particularly because lots of advertisers resort to this medium in order to overcome the tough competition and pierce the buyer’s perception. The advertisers’ practices have evolved in all the fields and the exposure to ads comprising sexual appeals increased due to the amplified number of adverts bombarding the audience every day. At first, an attractive woman was associated with a product targeting men only to attract their attention. The impact of these ads on attention getting and brand awareness was measured through male resp...
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...nonsexual appeals. Regarding its effect on the memory, Reid and Soley (1981, 1983) found that ads with decorative female models increased memory for the image in the ad; specifically if the product categories are to a certain extent relevant to the sexual information as perfume, liquor or swimming suits. On the other hand, although those ads have been criticized many times for distracting viewers and preventing them from processing the info, in fact in real life, consumers are exposed to the ads several times and consequently afford learning the information about the brand.
Based on what we have exposed previously about the role of advert containing nudity in assuring better memory toward the ad, we present our second working thesis:
H2: an advertisement that contains nudity prompts better memory toward the advertisement than does an advertisement without nudity.
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
Marketing is essential in enhancing the sales of any business. The industry has grown so fast that many of those working in this particular area are some of the most sought-after individuals in the job market. One of essential concepts of marketing is advertising. Over the decades, it has become more sexual. Ideally, such advertisements appeal to the audience. Thus, viewers are more likely to remember the products that were being advertised. Although numerous scholars have argued that sexual imagery in advertising should not be considered unethical, further analysis shows that, indeed, the use of sexual imagery in advertising contradicts certain moral principles.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
In her essay, she describes the effects that sexualized advertising has on the psyche of the viewer and what it implies for the society that accepts it. Kilbourne asserts that by creating such advertisements, it is both encouraging and allowing one to downplay the effects that sex has. She claims, “sex in advertising
When a company produces an advertisement, the main objective is to get a product to sell. Several different methods are used to attract the attention of the audience being targeted for the product. According to studies done at the Obafemi Awolowo University in Nigeria, advertising is, “a promotional strategy designed to encourage purchase, and ideally become an advocate of the brand, through brand loyalty” (suite101.com). Old Spice, a leading company for men’s hygienic products, has created a line of men’s body wash that has a very sexually appealing and humorous advertising campaign. These advertisements are designed not only to get a product noticed by consumers, but to hide other brands of men’s body wash.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Many of which include sexuality and the over-powering of women. Piecing, for example, is when advertisements use a portion of the body, usually sexual, that will take up the majority, and in the far corner will be the actual commodity. However, the use of sexuality in advertising has a different effect between men and women. “Focusing on spontaneous evaluations of sexually themed ads, these authors found that in contrast to men, who reported positive attitudes, women on average exhibited a marked negative reaction to explicit sexual content in advertising” (Dahl 215). Women prefer the intimacy instead of a spontaneous sexual
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
"What Are the Pitfalls of Using Sexual Imagery in Advertising?" Http://www.Millwardbrown.com. N.p., 2008. Web. 8 Mar. 2014. .
Approaching Inappropriate Images Appropriately in Advertising People’s views are constantly evolving on what it means for a television advertisement to be considered inappropriate. Therefore, companies have to play a balancing act to be as least offensive as possible in their advertising, but they also have to take risks to be competitive. In both the 1990’s and in the 2010’s, inappropriate images on television commercials were alike and unalike in regards to misinterpretation, controversies, and sex appeal. A parallel between the two decades is that viewers of advertisements misinterpreted what companies were trying to say in their ads. However this misinterpretation is more common in the modern decade.
Sexual imagery has been used in advertising for a long time with a great deal of success. With the ever-increasing difficulty of advertisers to gain the attention of the media consumer, the use of both effective and ineffective sexual imagery has flourished in recent years. Some products such as perfume and clothing are relatively easy to sell with sexual imagery. Companies selling products such as fast food, however, must be more creative with their use of sexual imagery. Arby’s Roast Beef Restaurant took such a creative approach with its full-page advertisement in the 2009 Sports Illustrated Swimsuit Issue.
The topic of nudity and sex in advertising is important to all television viewers because if nudity and sex are banned from advertising, what will be banned next. Any thing could be banned with the support of a enough people, so we have to draw a line somewhere. I believe that hopefully my research and conclusions will help change the minds of at least a few people and maybe even start a revolution to allow nudity and sex in advertising. Maybe no one will read my paper or change there minds about the topic, but at least I can say that I tried and gave it my best. I hope though to become more knowledgeable about the topic for later encounters with this controversy.
...appeal play an important role in advertising, and will always important. People have to confess that sex really makes sells, it has successfully gained the attention of viewers that is the reason why sexual appear more and more popular in advertising. However, correctly to use sex in advertising is necessary to reduce the controversy and avoid negative reactions. There are some fine works in advertising world full of sex elements, but there are quite a few advertisements simple stressing sex, that resulting in many complains and resist. Therefore, sex in advertising is a double-edged sword, it not only need to consider the product is it suitable use sexual appear in advertising, but also need to avoid the sexual information overshadow the products. The different people for the sex in advertising have different opinions, so advertiser need to take full consider the
The role of sex in advertising is debatable and most individuals, including industry experts, conclude that having the target audience of an advertisement comprehend the overall message being sent in an advertisement is the essential objective. In order for a message to get across, the advertisement must first get the attention of the target audience or market. After all, if advertisers are unable to get one’s attention they will not be able to send a message. There are many strategies that advertiser’s and marketers use to capture an audience’s attention. One such tactic used by many advertisers goes with the belief that sex sells in advertising. Sexuality is an influential motivator, and many advertisements use sexually explicit images to help catch attention and advertise their products and services. Advertisements using physically attractive people, which most likely have been enhanced with computer altering techniques, set standards that cannot be met in real life by regular people. The attractive female images in advertising as well as gender stereotypes have the potential to negatively impact women's behavior, create misconceptions of beauty, and cause psychological problems.