Problem and Opportunity A. Problems 1. Most of CK’ ads are controversial, especially the ones that contain females, a lot of them were banned from billboard because they contained sexual implication or inappropriate behaviors like gang rape. Also, CK’s ads always reflect female discriminations, and it is pretty obvious 2. Consumers are getting tired of watching CK’s ads, because they always use the same topic: physically sexy.
Every where a person looks there seems to be some type of advertising based on sex. The illusion of making one feel they want, need, or cant live without something so pleasing makes a person want the product even more. This is a concept that can be explained by the idea of sexology which states, “Sexuality is not a superficial or minor part of being human; it is basic to who we are” (Seidman 4). This idea is one of the public weaknesses that the major corporations can manipulate during advertising leaving a person to wonder why and if the idea of sex really sells. The issue is women are the only ones who seem to be sexual in advertising further creating concerns focused around the idea that sex isn’t the only thing being sold.
One such tactic used by many advertisers goes with the belief that sex sells in advertising. Sexuality is an influential motivator, and many advertisements use sexually explicit images to help catch attention and advertise their products and services. Advertisements using physically attractive people, which most likely have been enhanced with computer altering techniques, set standards that cannot be met in real life by regular people. The attractive female images in advertising as well as gender stereotypes have the potential to negatively impact women's behavior, create misconceptions of beauty, and cause psychological problems. Today’s society has a fairly stable idea about what men and women should act and look like.
Sex is used to sell almost anything: from lingerie to makeup, perfume to food and household items. Advertising tells viewers that if they aren’t sexy, they are not acceptable. The female body is repeatedly objectified in advertising, and whenever a human is turned into a thing, violence is going to follow. Rapes and beatings often result from the dehumanization of women (Still Killing Us Softly, video). Advertising creates unhealthy and even dangerous stereotypes and mindsets in the people of today’s society.
When you go to Epifanio de los Santos Avenue (EDSA), we are bombarded with huge billboards in hope to catch the attention of passengers, which include pictures of people in lingerie or underwear. A few months ago, there was a controversy surrounding the Philippine Volcanoes, a Philippine rugby team, for posing too provocatively for an underwear company in EDSA. It was deemed “inappropriate” by the mayor of Mandaluyong, Benhur Abalos and Valenzuela mayor, Sherwin Gatchalian (Naredo & Pedrasa, 2011). Many were offended by how many innocent children can perceive those titillating images. These scantily clad models that are in the billboards are made to sell and appeal for our sexuality to our human instincts.
Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health.
When women find out about this it usually leads to short term separation which in the end leads to divorce and their relationship simply becomes another statistics of how many relationships pornography has ruined. Most relationships rely on trust and when that trust bond is broken it is very hard to get it back. Along with trust comes honesty and if some women believe that their husbands may be using pornography they may confront them and ask. Pamela Paul says “a typical males response is ‘of course not’. Then they go on to say ‘I can’t believe that you don’t trust me’ when men say this is makes their wives really think about what they just asked and so they end up believing them” (99).
Since the 1980's sex has been overwhelmingly present in advertising (Martin... ... middle of paper ... ...mpletely, humor in advertising should be considered by companies in the future. It could alleviate present problems associated with sex and offer some perks to both advertisers and consumers. Let's give it a try. Works Cited Berger, John. Ways of Seeing.
Sex is one of the most controversial and enticing subjects in today’s media. No wonder it has become a dominant marketing strategy, it appeals to a basic human interest in sex and uses it to persuade an audience. Sex, as a marketing tool, has become extremely pervasive in the United States today. An individual living in America will certainly be exposed to this marketing tool. Music industries, television commercials, magazines and other advertising media have given in to this marketing technique.
Premarital Sex The controversy over premarital sex has never been more profound than it is today. The very mention of the word brings forth radically different reactions. At one time, the very subject of sex was taboo, and then the sexual revolution was introduced as a time when people were unrestrained and open to explore their sexuality. Today, many have become so inordinately apprehensive about sexually related diseases that they perceive premarital sex as totally foolhardy. I am of the opinion that the decision to engage in premarital sex should not be condemned by either faction.