In a situation like this, it is quite imperative for a hotel to make itself availa... ... middle of paper ... ...e control over the rate plan along with the capability of managing their inventory availability. This leads to witness enhanced revenue as the IDS NEXT web booking engine supports rate fencing and rate restrictions. It is cost-effective as hotels have to pay per transaction. Increased brand value: Yes, you heard it right. A smart web booking engine helps the hotel to boost its brand value as it ensures that the hotel is available for booking all the time.
Providing the online presence is a success and the aims and objectives are met then Heritage Park will be able to expand the business a lot further and make a lot of profit. 3.2 Summary I have written this report to help the management of Heritage Park to understand what business opportunities they could possibly encounter from having an online presence and also how having a website will help to achieve the aims and objectives of the hotel and how it could attract customer interest. The problems have also been looked at of an online presence so that the management of Heritage Park can take these into account and set out a plan of how they could overcome the problems if they are to start an online presence for the business.
Countries are also using it as a strategy to promote innovation and individual skill development. These changes can be linked to broader processes like globalization, which this is the process of international integration arising from the interchange of worldviews, products ideas among other aspects of culture. Creative tourism can be said to be a new tourism opportunity that emphasizes the engagement between locals and tourists who are interested in actively participating and learn from an authentic experience. This type of tourism will open the door for tourists and locals to exchange knowledge and develop creative potential together. This will result in creating unforgettable memories and deep understanding of the place.
Manjula Chaudhary (2010), in her work, “Training men to manage tourism”, pointed out that new technologies are finding application in industry and online business models are increasingly being adopted with information and communication technologies at the forefront. It is changing the norm of manpower requirement and the demand for multiple skills set combining tourism, computer and soft skills is increasing. This is indeed a big challenge. 4. Suresh .K (2000), in his book, “ Innovations in tourism marketing”, pointed out that, competition is triggering innovative promotional strategies by government, tourism boards and other tourism stakeholders with respect to the global tourism industry.
Hence, it is important for the tourism industry to reinforce its practices to meet changing customer behavior. As new mobile applications that offer diverse opportunities enter the market, prices and technology shape the architecture of tourism activities. This is in tandem with social networks uniting a more transparent market in which people are able to provide services together (Blanco, 2011). This brief will highlight the trends in digital technology influencing tourism as it creates the opportunities for tourism growth and development. As per Blanco (2011), “we have no other choice but to understand and manage change.” II.
Improvements in transport and communications have essentially facilitated the growth and movement of international tourists with information technology particularly revolutionizing the organization and running of tourist businesses (Oduori). Most of the international and regional agencies, airlines, hotels as well as many travel associations all now have their own websites aimed at promoting tourism around the world (Mpofu). Globalization has a major impact on the management of human resources in developing countries including Kenya leading to changes in organization plan and organization structures making them leaner thus improving efficiency but having a unconstructive impact on s... ... middle of paper ... ...ts and acceptable quality standards. In the short term, they may save money and improve profits while in the long run; the outsourced ingenuity gradually erodes their ability to create new products and services (Gachoka). Foreign or younger workers cannot substitute what the older workers contributed in the way of institutional recall, long-term associations and practical creativity.
Hotels called IT Hotels (information technology hotels) are under growing pressure to design and implement systems that provide greater business benefits. When a hotel adopts the new technology or Internet based-solutions, it has widespread implications throughout the organisation. The hotel might require a whole new set of skills to manage a completely new way of doing business. Whether the hotel implements an Extranet to integrate its supply chain or an Intranet to manage the flow of internal information, the new technology will create both opportunities and challenges for every IT-Hotel. The story behind IT-Hotels is their need for connections to the world and the publics’ demand for access to the world wherever they are.
Therefore the development of new technology such as Computer Reservation Systems (CRS) and Global Distribution Systems (GDS) has influenced the operation of various companies such as tour operators, travel agencies, airlines and hotels. (Holloway et al, 2009) The well-known phenomenon of word-of-mouth, which is of great value within the service sector due to the intangible nature of the products, acquires a worldwide dimension with people getting in contact the world over throughout the use of Internet (Locke, 2000). This concept link the phenomenon of globalization with the importance of branding with an image that is attractive to tourism while remaining honest with the true components of the destination. (Anholt, 2005). Therefore due to the increasing development of information and communication and improved transport fields, destinations are getting closer.
Globalization and global village according to Professor Theodore Levitt’s theory Yes, we think Professor Levitt’s scenario will continue until we live in a global village (“the term global village is the idea that the internet, modern travel, and modern ways of doing business make it possible to deal with the whole world as if all areas of it were local”). Information technology is the driving force for globalization because we are able to reach the world and do business internationally at the minimum cost. According to John et al. 2014, information technology connects with people’s needs and is driving the world to in convergence of markets. This era of Information Technology development has contributed to positive trends towards increased
Marriott’s framework for Marketing Research: An evaluation of the role of research towards Marriot’s tremendous success Marriott has made enormous investments in diversifying its range in offering quality hospitality products and services. Through segmentation, the company focuses on individual groups such as travellers, families and other tourists (Malhotra, p.750). Marriott has a marketing research department within the organisation which effectively collects a large amount of secondary data on an on-going basis and in response to specific marketing problems and opportunities. These data provide valuable information such as: the number of non-business travellers staying at each of the Marriott’s hotels over time, the relative occupancy by non-business versus business travellers over time by specific Marriott brands, average length of stay by non-business travellers, etc. These data can provide a clear understanding of the non-business traveller segment and how this segment selects a hotel.