“Culture is that complex whole which includes knowledge, belief, art, morals, custom and any other capabilities and habits acquired by man as a member of society” (McCort and Malhotra, 1993: 97).
As it is seen that for any country and religion culture is the back bone and it really has strong impact on the buying behavior of consumer. Culture can be the cause of success of any product in the market and other hand, it can also destroy any product sale in very sort-time in any country.
“Culture and consumption have an unprecedented relationship in the modern world” (McCracken, 1990).
Culture is the complex phenomenon of learned behaviour patterns and perceptions inherited from our forefathers which distinguishes our society from other societies. It determines the attire we wear, the food we eat, the places we live in and many other dimensions of our daily life. The following are the seven elements of culture: social organisation, customs and traditions, religion, language, arts and literature, forms of government and economic systems. These elements are embedded into culture and they are widely accepted by society as they act as templates of the society.
Consumer is the end buyer of the product and not necessarily the customer- the buyer who buys the product. For practical purpose, we use consumer for individuals who buys products for themselves and their family benefits. B consumer behaviour, we mean the action that an individual takes in purchasing and using the product and services and also the mental and social processes that drive these behaviours and what happens afterwards.
Cultural factors are known to influence international marketing strategy
Consumer behavior is strongly influenced by many internal and...
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A consumer is a person who is seeking for products and services for personal, domestic and household use or consumption only.
Culture is a very broad concept, including the beliefs, values, and lifestyles of people. It is an integrated pattern of human knowledge, belief, and behavior. It is also the customary beliefs, social forms, and material traits of a racial, religious, or social group.
Societies have different cultures and people in each culture are grown and raised with a set of norms, values, and beliefs. These shared values and beliefs are learned from their childhood through their adulthood. Culture is not something which everyone is born with, but it is something which everyone learns while growing up. It does not only influence the daily lives, but it also influences the business activities which take place in that particular society. Many of us work with people who have different backgrounds and that makes it important for us to understand the differences between cultures. So, although cultures might look similar, there are differences in many aspects which distinguish them from each other. There are five cultural
Kislik, L. (2008, May). Conducting a Culture Scan. Multichannel Merchant, 4(5), 72-73. Retrieved August 1, 2008, from Business Source Complete database.
The authors identify that there are three main factors that effect how people act, think, and make decisions. The first is religion, in some countries faith plays an important role in all areas of life in the culture of the country and can influence many of their customs and behavior. The second factor is that of fact. In many countries their greatest desire is to find the best deal and the best product or services. The final factor is feeling, if a culture is based on feelings the people will conduct business accordingly. For example it would be essential to make a personal connection with this type of individual.
Throughout the years, humans have shaped the world and many societies have developed different cultural patterns. Culture is the way of life of a society. Through culture, we learn how to collaborate with groups of people and we learn how to survive and adapt to changes. It is composed of values and beliefs that are shared by other members of society, as well as species survival. Every culture has different cultural elements that are vital to one’s survival in a certain place.
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Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Lee, M. S., Roberts, R. R., & Kraynak, J. (2008). Cross-cultural selling for dummies. Hoboken: For Dummies.
What is culture? Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving
Culture is the totality of learned, socially transmitted customs, knowledge, material objects and behavior. It includes the ideas, value, customs and artifacts of a group of people (Schaefer, 2002). Culture is a pattern of human activities and the symbols that give these activities significance. It is what people eat, how they dress, beliefs they hold and activities they engage in. It is the totality of the way of life evolved by a people in their attempts to meet the challenges of living in their environment, which gives order and meaning to their social, political, economic, aesthetic and religious norms and modes of organization thus distinguishing people from their neighbors.
Before I begin this endeavor of exploring various cultures and their diverse components and differences, particularly that which concerns the culture I most indentify with and that which I wish to explore a bit further, I must first define briefly what culture mean. Culture is the set of ideas, behaviors, attitudes, and traditions that exist within large groups of people. These ideas, behaviors, religious beliefs, or the lack thereof, and governing methodology are transferred from generation to generation and are usually resistant to change as time elapse.
Saikat Banerjee, (2008) “Dimensions of Indian culture, core cultural Values and marketing implications. An analysis”, cross cultural management: An Internationa Journal.
The term “culture” refers to the complex accumulation of knowledge, folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, and customs that link and provide a general identity to a group of people. Cultures take a long time to develop. There are many things that establish identity give meaning to life, define what one becomes, and how one should behave.