How To Launch A New Product

How To Launch A New Product

Introduction

My task is to find out about the steps it takes to launch a new

product. In order for me to complete this task, I am going to use an

idea of my own to launch as a new product. This will enable me to find

out exactly how to launch a new product. The idea I chose to launch,

as a new product is a web designing software.

I will carry out market research in order to reduce the risk of

failure. This I done by finding out what the customers needs and wants

are. There are two types of research I can conduct to gain the

information that is required to me, primary research and secondary

research.

Primary research is to carry out surveys, questionnaires, and etc. by

yourself or through a market researching company to get the

information necessary.

Secondary research is obtaining information that is already available

due to previous research.

I am going to use both, primary and secondary research methods to get

the information that I need. This is because by using primary research

methods, I can gain information that will specifically be useful to

me. By conducting secondary research, I may not be able to gain such

useful and specific information, however, I may find some information

that will be useful to me. I am going to use questionnaires and

surveys to get information that I need as primary research. To get

secondary research, I will use the Internet for sources of

information. I am going to use these methods to gain my research

because I think these are the best and most effective ways to get the

information necessary. They are also very time efficient. I will not

use interviews because most people 'do not have enough time for a long

interview'.

Data cannot be collected from every individual within a market or

segment, it would be too expensive and time consuming, and therefore I

will take a sample of the target population (potential customers)