Four Products: Predicting Diffusion Case Analysis
Situation
There are 4 innovative products that are to be introduced into the market by budding entrepreneurs and small companies.
Problems
The success of these products against each other has to be predicted using the newspaper articles provided. The demand and sales estimates of these products along with the customer perception of the product needs to be projected and ranked between each product.
Analysis
The wrapped peanut butter slices offers a unique product that would have a very large market. The product is aimed mainly at the breakfast segment. It offers flexibility to the customer, as he/she could just put a slice in between bread and eat, similar to cheese slices. The product is an effective solution to the problem of bread breaking when the regular peanut butter is applied on it. Stewart Kennedy has protected the intellectual property of the product well, by hiding the ingredients keeping three different stages and by using patents. Stewart has ensured the growth of the product, and ensured a smooth commercialization proces...
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line (depth sounders) and a strong brand (Hummingbird), has conducted substantial market research on three new products. These products are project 901, hummingbird VHF Radio, Locator/ GPS navigator. Of these, project 901 is an extension of the depth sounder product, while the other two would be new product lines for the company. Top management is deciding which one or more of the three new products it should proceed with. In this paper, I will discuss the positive and negative aspects of each product ideas and my recommendations to Techsonic management
Delivering the requested number of products successfully matching different market segments, consumers, and their expectations in terms of price, age, reliability and ideal positioning on market perceptual map (graph above).
Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed.
Post Cereals was the first company to come up with the idea for a pastry that would later inspire Kellogg's Pop-Tarts. In the early part of the 1960s, Post began developing a method of packaging dog food in foil in order to keep it fresh and avoid refrigeration. They began applying this method to food for human consumption and created a new breakfast pastry that could be prepared in a toaster and would complement their already popular cold cereals. The announcement of this new breakfast pastry, which Post had decided to call “Country Squares,” came in 1963. Because the product was released so hastily, however, one of Post's biggest competitors, Kellogg, was able to come up with their own version and release it six months later. Even though Post had released their Country Squares prior to Kellogg's version, their sales were lackluster. Many believed that this was due in part to their name. In a time of progressive pop culture, the name Country Squares could be seen as a backward way of thinking. The developers working on the proje...
We are using October 2006 as the base for our forecasted sales due to the many changes that have occurred in the last year. Several product lines have been ...
Substances can only move across a cell membrane by active transport or passive transport. Active transport moves molecules from a low concentration to a high concentration area using the body’s energy. Passive transport moves molecules from a high concentration to a low concentration area without using any energy. Furthermore, the main process of passive transport is diffusion, which involves the movement of dissolved particles through a semi-permeable membrane from that of a high concentration to a low concentration. The tonicity of a cell refers to the concentration of the solution that will determine the direction and extent of diffusion. Diffusion comes in another form called facilitated diffusion/transport, which
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
Another limitation was only peanut butter labels were compared in detail, and that consumer’s preferences were not explore. This research could be improved by including surveys that look at different aged and gendered peoples’ preferences of peanut butter and their reasons for their choice.
...om product forecasting exercise, this will help customers in getting a better deal from suppliers (Mellahi, K., Johnson, M., 2000).
The overall purpose of the experiments in this lab was to introduce the function and structure of the plasma membrane, describe the workings of diffusion and osmosis, and to demonstrate how different factors such as particle size, temperature, and space of diffusion area affect the rate of diffusion. With the results from the experiments, it can be concluded that all of the factors listed do affect diffusion, and there may be many more than are unaccounted for.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
There are a wide variety of products that have been created over the course of the last decade that have influenced the way that we live our day to day lives. Another product that could greatly revolutionize the world we live in would be a lawn mower that mowed your lawn by itself. This product will have a very distinctive strategy in forming its target market, product strategy, distribution strategy, pricing strategy, promotional strategy, and lastly its competitive analysis.
One must look at the economic environment and how it will affect the launch of the product. One must look at:
In the Philippines (2007) Andy Albao Enterprise, was engage in manufacturing jam product wherein they segmented and positioned their product in an ideal way. Jam product has been sold in the Philippines for breakfast and snack time of the Filipino citizen.