What Are The Advantages And Disadvantages Of Survey Research

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Surveys are an effective and popular method for research because of the efficiency, versatility and generalizability. Generalizability is the ability to sample and draw research conclusions for large populations (Bachman & Schutt, 2012). In order to effectively maximize outcomes in survey research, surveys must be structured to avoid unclear or confusing questions. Demographic related questions should be avoided if not pertinent to the research study (Bachman & Schutt, 2012). Generally, the motivation of the researcher is clearly identified in a survey, and the respondent has the option of declining involvement in the survey. There are fewer ethical dilemmas with survey research than other types of research methods.
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Lack of response is the main disadvantage for mail surveys. The group survey is another low cost form, however the individual respondent is interviewed in a group. The disadvantage with group surveys are the logistics of marshaling the respondents to one location and the perception by respondents that grouping posses less anonymity. Electronic surveys are a relatively new addition in survey research and could very well become comparable to the telephone survey. Electronic surveys are advantageous for the low cost as well as ease in delivery. Because the delivery method is through internet, and the general population does not …show more content…

Qualitative research was designed as a way to be directly connected with the subjects researched. Participant researchers may choose to merely observe and collect data or to be an active participant. Covert participation has the advantage of reducing the “reactive effects” of the social setting or group (Bachman & Schutt, 2012). Most researchers who use the participation method of research will often strike a balance between participation and observation. Through participation, an observer may gain the trust of the research subjects which can provide more fruitful results. Some research may however be unethical or a violation of law. A good researcher should use prudence beforehand when crafting their research design.
Systematic social observation (SSO) is a method of observational science which relies on field research to accurately record, study and better understand police work. SSO relies on setting parameters and fixed variables to allow for a more standardized form of observation (Bachman & Schutt, 2012). In order for a systematic approach to be followed, observers, usually students, are pre-selected based on their ability to record information that is both reliable and

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