How Does Cervus Equipment To Produce An Appropriate Growth Strategy

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Cervus Equipment Corporation was founded to manage and consolidate farm equipment dealerships from original equipment manufacturer. Cervus had achieved big accomplishments during the past nine years, growing from $56 million to $734 million by acquiring and operating agriculture, commercial and industrial equipment dealerships and attempting to advance the company toward its goal of $2.5 Billion in revenue by 2020, which is three times the current run rate. As the industry is becoming more competitive and technical, Drake is faced with the decision to select the appropriate growth strategy that would be most suitable for the company in order to attain such a goal. Cervus Equipment began as a partnership between Peter Lacey, Graham Drake and

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