Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Positive and negative effects of social media on business
Impacts of social media on business
Significance of social media in teaching
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Maslow in his theory of hierarchy of needs states that “humans need to feel love and acceptance from social groups”. Individuals engage in relations that are rewarding in both physical and non-physical ways, this concept acts as the base for the same. Social networking in digital form was born when Ray Tomlinson invented e-mail. It was never expected even by the inventors at that time that the email will radically change the way we communicate. A study done by the Radicati Group found out that in the year 2009 1.9 billion people were using e-mail and it is projected to reach 2.5 billion in the year 2014(http://email.about.com/od/emailtrivia/f/how_many_email.htm). The adoption of email acted as an ice breaker for further usage of technology by people worldwide. The first decade of this millennium saw the emergence of different social networking sites which catered to various aspects of social networking. The emergence of these sites have led to the face of social networking being completely redrawn which now represents the user in profile form, his social links, and a variety of additional services.
.This essay is an attempt to elucidate the benefits of social networking mainly in the fields of education, social interaction and business.
Today social networking sites are used as a supplementary tools for education. Students can enrol for distance learning. Research has shown that distance education courses are often more successful when they develop communities of practise (Barab and Duffy 2000) and also encourage high levels of online social presence among students (Anderson 2005).As a result (Allen and Seaman 2007) report that there has been a year on year increase of 9.7% in the number of university students enrolled in a...
... middle of paper ...
...ess firm to create brand page where costumer can like or post on products which help organization to contact them directly regarding their interest Avila.et.al(p.3, 2012).A study on using social networking in business by fisher(2009) says that among 500 companies,25% estimated positive in the year 2007 whereas in the year 2008 it reach to 44%.As a result business people can save money in publishing product. In addition, costumer spend money on social networking sites as mode of trading of product. For example; a restaurant page which has pictures and videos of preparing lunch can be used as a menu card for ordering, in this way business owner is taking an advantage lacho, marinello (p.131,2010). As a result Studies by Forrester research shows that spending on social networking will increase from $455 million in 2008 to $3.1 billion in 2014, a 335 per cent increase.
If the known fact of human relationships we join the maturity of the technology and new user interfaces, which allow anyone to join and participate in any of these networks with minimal knowledge of Internet use, we can now understand why its boom. The benefits individually they perceive those who participate in social networks are many. Among them are the joining of a community with which they identify and with whom they have common interests, share life experiences, communicate and make or renew friendships, collaborate and share knowledge, for a job, etc. But the use and enjoyment of social networks need not be only for individuals, also can and must reach our
Social networking has changed the way individuals interact with each other on a daily basis. The social network Facebook has had a huge impact on this. Social networking has both benefits and downsides. Social networking on Facebook has drastically changed the number of people one can interact with regularly, an individual communicated with the people who were part of their daily lives. In the past, a person interacted and communicated with others from work, school, or in the neighborhood. Nowadays, one can interact with people all over the world. Some people have hundreds, or thousands of online friends. Never in the past would a person be able to have that much interaction with others. Another benefit to networki...
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
Boyd, Danah M., and Nicole B. Ellison. "Social network sites: Definition, history, and scholarship.." Journal of Computer-Mediated Communication 13.1 (2007): 0-19. Web. 21 July 2011. http://jcmc.indiana.edu
Social networks are now also being used by most companies around the world, it’s a huge business tool to keep a company’s brand name and products on the market and reach a larger audience. It’s essential for a brand to have their own profiles in all kind of social networks, besides their main web page, because this is the way that costumers are discussing and sharing their thoughts about if a company is worth or not to spend money on it.
This research is unique because it will give light to the individuals who are against social networking that will not take to consideration that it has any positive outcomes at all and to those who believe that social networking has no downfalls and are too blinded by the social networking to even notice the affects it has on their own lives.
The web is no longer a read only product, it now has the ability to be interactive and particpatory. Users are able to interact over the internet with each other with instant messaging and emails and use social networks to share news, videos, and photos with others, bringing people with common interest, opinions, and experiences together and closer. Some of the most popular social networks include Facebook, MySpace, and LinkedIn. Currently social networks are mostly used to keep in touch with friends, colleagues, peers and family, there are far more benefits, that the social media platform can provide. This paper explores the topic of social media in modern education. There are benefits and disadvantages to social media being used in the classroom setting, and they are discussed in detail through the paper.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The advantages of using the social network make it an excellent learning tool through dialogues and collaborations. Class Materials and online cooperation among students foster the creation of a class-room-like learning environments which has many potential benefits that they can acquire. The communication and interaction in learning is reinforced by adding the social networking to the school community; therefore, it results in the overall enhancement of the learning environment.
Social commerce represents promoting opportunities that combine shopping experience and social networking activities through social media. There are many advantages of using social commerce for businesses or companies. It can greatly increase company website’s activity and thereby increase their sales, engage more with its customers, and create a new business model. As for customers, social commerce can help to enhance customer journey of purchasing, such as discovery, selection and referral of the product without spending a lot of money.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Since social networking sites was introduced, to communicate with friends and family has become easy when you have access to the internet. The Internet has given us the ability to connect with people from all over the world with a few clicks of a button. Where you can easily send information to a friend or get information from the internet. Social networking sites (SNSs) such as Facebook, Youtube, Skype and others have attracted millions of users who mostly have integrated these sites into their daily practices. This, people will take a lot of time on this site to upload or download, information about their career or academic work. People always go online at any time, chat with friends, watch movies online, do some research. Social networking site has become a habit for some people, they find it difficult to learn for an hour without logging into a site next network. Some people have become very smart because they are getting information from this website. Why there has been very poor in academics, as it is easy to get information about any materials for assignments.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.