All business have the right to run it how one chooses. The main objective businesses have is to make the most profit in the most efficient time. For the most part, it starts with the employees. Most stores and companies select people who project a specific image to give the store an advantage by enticing customers. It is a strategic option to increase revenue and from the looks of it, for most stores it works. The reason for hiring people based on image is purely because of money. For example, Apple most likely does not care about the employees appearance, as long as the person is knowledgeable on the merchandise but at Hooters, the employees must be females and have certain attributes regarding one’s appearance. The company’s intentions are to raise the most money while staying within the boundaries of company policies, however, there are some accidental results that are not purposely done. Businesses should be able to hire based only on image.
To say businesses focus on how much money is made is redundant but true. Marshall Cohen is a senior industry analyst with the NPD Group, a market research firm. Cohen believes the best technique to be the most efficient is to advertise brands. He thinks that the best environment that is most appealing to the community is the younger and fashionable market. Millions of people purchase attire with brand logos on them and those people are basically walking billboards. People are coincidentally advertising for companies, making one’s self a brand enhancer. It is similar to being an employee but those people do not get paid. Projecting the brand is crucial which is why businesses try to hire people who project it correctly. Cohen states that getting the consumers attention requires different ...
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... the image the company requires, then the employer has the authority to reject the person, even if the individual is experienced or brilliant in the specific field the store needs.
It is not wrong for businesses to hire based only image. It is a logical method to raise more revenue and the company is able to do whatever is the most efficient option. Some decisions that corporations make often make people feel inadvertently discriminated against. However, the intentions they have are to attract more customers. Companies should be able use the most efficient methods. Cohen completely agrees with these methods because they are active in today’s markets. Advertising is ubiquitous and pervasive, and is the easiest and fairly efficient way of attracting customers. Image is not pure looks but also the individuals traits and those are what business employers seek to have.
Today’s job seeker has tough competition. In the textbook reading “Judging by the Cover” by Bonny Gainley, she argues that job seekers ought to be careful when they make personal choices that initially will affect their chances of entering the workplace. People have a need to be accepted by others just the way they are, but many of us were taught as adolescence that we should not judge a book by its cover, yet people judge others solely on their personal appearances. That goes for businesses as well, “[t]he bottom line is that businesses exist to make money. Whether it seems fair or not, generally employers do care about the personal appearances of the people they hire because those people represent the business to its customers” (5). Maybe
In today’s job market, there are many reasons an individual could be turned down for employment. According to Deborah Rhodes, author of “Why looks are the last bastion of discrimination”, appearance should not be one of them. Rhodes is a law professor at Stanford and holder of numerous titles for her outstanding work in legal matters. She is also the author and co-author of over 250 articles (Directory). In this article, she addresses an issue with profound impact on today’s society. She proposes that appearance discrimination should be included in anti-discrimination laws in addition to what is already accepted and legalized in today’s workplace. While it is a seemingly “silly” concern, it is actually quite valid. There has been many a concern over discrimination. That is, discrimination based on race, color, gender, and others of a similar nature in the work environment.
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
I had classmates in high school that worked at the local mall in the Abercrombie and the “look policy” that has come up was certainly a thing in the early 2000s. Their employees look strikingly similar to the models that showcased their clothing line and it was not by coincidence. Abercrombie has been known to hire solely based on a person 's looks. However I can see how you can look at Abercrombie as fair since, “Under the employment-at-will doctrine, workers in the United States are free to work for whomever they want to (or not work at all), and employers are free to hire whomever they want to, and fire them at will. The vast majority of workers in the United States are covered by the at-will doctrine”
"Beauty is not what you see on the outside, it's what lies within." This is what we are taught throughout our childhood. However, by the time a person is in their teens, they have seen thousands of advertisements in the media, which stress the "perfect image." These advertisements send a message that this is how women are "supposed" to look. When women see these advertisements, many times they feel ashamed they do not look the way that the models do. But, should women feel like this? Most advertisements are not even directed toward beauty products. For instance, there are many commercials on television that focus on skinny, big-breasted, gorgeous women. However, the product being sold has nothing to do with the women themselves. If the product the advertisement is trying to sell is not a beauty product then why is the main focus on the attractive women? The answer to this question is: body image sells. American society has an obsession with the "perfect image" and advertisers flaunt this in persuading people to buy their products, knowing the negative affect on their viewers.
The beauty bias is when physically attractive individuals appear to have an advantage over less attractive individuals thus leading to discrimination and financial suffrage. In this essay, I will draw upon Tony Honore’s view on tort laws and Alan Sobel and Deborah Rhode’s view on the beauty bias. This paper argues that discrimination against those who are unattractive undermines their rights and liberties; individuals should have the right to seek compensation for being discriminated against in a public domain such as the workplace on the basis of appearance. Additionally, racial and sexual discrimination applies equally to discriminatory actions and policies based on physical attractiveness.
In the case study “If Looks Could Kill”, the hiring process is down to three candidates: Jamal, Tanya, and Darrell. The Hiring committee has to decide which candidate to rule out. All of the committee members agree that this is a difficult decision expect for one. One member of the committee speaks up and says that they think Darrell has to be the one ruled out because of his poor looks. The decision to rule out Darrell based on his looks is the main ethical issue. There are also a few secondary issues that include the student’s reaction to Darrell after his teaching demonstration, the study on physical attractiveness and success, and the question one weather or not physical attractiveness should be a deciding factor on weather or not to hire someone. Below is a chart that includes an analysis of options the hiring committee can make and the people affected by the decision.
This concept as described in the article “Marketing Myopia” by Theodre Levitt suggests that “Sustained growth depends on how broadly you define your business – and how carefully you gauge your customer’s needs” and therefore executives should ask themselves the important question “What business are we in?”
According to Noe (2012), most experts believe that the most important human resource decision makes by a leader is deciding who to hire. Manager manages the recruitment and selection process. Selection for the best candidates for the job is very important in an organization because the performance always depends on employees, the recruiting and hiring is costly and the legal obligations like mismanaging hiring has legal consequence. The main aim of employee selection is to achieve person-job fit which is identifying the knowledge, skills, abilities (KSAs), and competencies that are central to performing the job. The objective of effective selection is to decide who the right people are, by matching individual characteristics (ability, experience, and training) with the requirements of the job (DeRue & Morgeson, 2007; Kristof -Brown, Zimmermam, & Johnson, 2005). The manager will do checking for reliability and validity of the interviewer. In PPNJ Poultry & Meat Sdn Bhd, the people who manage the recruitment and selection process is the Human Resource department or staffs.
are not even chosen based on talent anymore, they are hired based on the right look; it is
Employment discrimination legislation has evolved to include race, disabilities, sexual harassment of either gender, and age. In lieu of this evolution and an increasing trend toward equality for all individuals in the workplace, the time has come for the protective reach of employment discrimination law to cover ugliness. While the proposal may cause titters at first, evidence exists that discrimination based on looks (or physical appearance) occurs in the workplace. An investigation was conducted by ABC’s 20/20 news program in 1994 that sent two men and two women into the workplace to secure the same jobs (Sessions 1). The individuals were coached to act in a similar manner during the interviews and took with them resumes with matching education and experience. The only difference was that one of the men and one of the women was superior in physical attraction to their counterpart. The results demonstrate whether intentional or not, looks discrimination does play a role in the employment process “In five cases out of five, the more attractive woman got the job; in three chances out of three, the more attractive man was hired” (Sessions 1).
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...
An organization provides every necessary method before making a decision to select an applicant for the job position. A company will provide pre-employment testing/screening in order to select the most qualified candidate. An organization may decide to change its company into more diverse organization and therefore, it is their right to select more diverse employees. However, it is also important not to focus on a person’s gender, age or race. It is still very important to choose an employee who is the perfect fit for the job position. This is necessary because issues may arise and these issues may also impact the organization’s future.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach