It’s good if you put efforts in creating a unique and creative brand design which impress buyers and stands out of the crowd. If someone is looking for your brand, by identifying your design he/she could easily reach you. It is the best reason which describes the importance and increasing demand for brand identity design among small businesses. Improves business’s financial
Satisfaction of customers is always necessary .satisfaction is the extent to which the actual use of a product matches the perceived value at the of purchase. Good style and design of a product always attract the customers. And it improves the performance of product. It also gives a product a strong and competitive advantage in the market. It must have some different and good features than other watches so that customers can buy it.
This has reason, the company has retained its custom, and that the customer will be highly benefited. The benefit to the supplier means that there is a strong, loyal consumer base and repeat business. The result is increased market share, which allows them to compete with other similar businesses more effectively and increases their prof... ... middle of paper ... ...ching the market. Below, is some general data on what is the most influential forms of advertising: It was been mentioned that marketing communication has many tools to communicate and notably because most will be familiar with advertising, this will be used here. This is what companies must do - research on how perceptions change and find the most effective channel of communicating an effective advert.
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
Entrepreneurial marketing is to be very profitable for the owner who wants to get it right the first time. This helps by focusing on the task at hand and trying to perfect the operation. The single most effective improvement a company can make, is reducing as many errors as possible. There also is a slim possibility that only a few customers are enough to run a business and make a profit. This is very important in understanding the way key customers spend at your company.
This marketing strategy is called, “merchandise”, the product range and the prices of the products (Waller, 2014). This results to a cost-effective technique of providing for the needs of the customer and the price should be the same in every market. As new companies hit the market, several of them try and mirror IKEA. It does not prove beneficial and IKEA manages to keep their competitive edge and advantage over the companies. They are still the strongest retailer in business and vastly growing.
That is why it is so easy to play with people’s minds and intentionally make them think about products and make them want to have and use these products. Advertising has been around for a long time and people that create commercials know a lot about those fears and weaknesses and even desire and dreams that the regular people have. So they use them in order to be profitable and in order to sell their products. Every business is really competitive in current times so the company that manages to attract more customers will be the most profitable and most successful. That is why these companies have to use all the possible methods and all the techniques that they can think of.
They are not really fulfilling the good life or being a successful person, they are buying a brand that represents the good life or a successful person (HBS). Branding is something that will never go away as long as there are things to sell. If branding didn’t exist and people bought products on impulse, companies would find it difficult to sell their products and services. The loyalty that branding produces makes it easier and more efficient for companies to survive. Branding is essential to companies because of the way society operates, through association of ideals to products.
With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.”(Web) Inbound marketing is getting customer’s attention without interrupting their path. One of the most important parts of this method is lower average acquisition cost for new customer, which will attract them organically. Second, inbound marketing efforts have much lower cost per lead. However, the downside of this method is limited capacity toward its customers because HubSpot will only reach to those who are opted to see the message of the company.
Customer loyalty is a consequence of loyalty from employees who produce great products and offer great service. In the short run, with enough venture money and enough product demand, any business model may appear feasible. In the long run, those companies that actually run their businesses efficiently and produce sustainable results will be the ones you keep reading about." ( 18). I do not think that this is a "big brother approach" at all; at the end, it is just a way to achieve a better business result.