Henry Gordy International Inc.

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According to CPSC (2010), On May 2010, a recall was initiated for 1.8 million Auto Fire Target Sets due to children swallowing the 1 inch dart, causing asphyxiation and eventually death to three children. However, the toy was not initiated to be recalled by the person responsible, Henry Gordy International Inc. but from Family Dollar Stores, Inc. and from U.S Consumer Product Safety Commission (CPSC). The toy dart guns was imported from China by Henry Gordy International Inc., of Plainfield, NJ, which were sold exclusively at Family Dollar stores nationwide from September 2005 through January 2009 for about $1.50. According to Huffington Post (July 2010), CPSC says Henry Gordy refused to recall the dart. Gordy displayed according to Coombs (2014), under the SCCT, one of the crisis response strategies was under the denial posture in which the crisis manager states that no crisis exists. The response may include explaining why there is no crisis (pg. 16). Gordy …show more content…

The measures that Gordy should have taken should have been exactly what Family Dollar did. According to Plungis (2010), “the CPSC asked us to voluntarily issue a recall for this product that we haven’t sold in our stores in more than a year,” Family Dollar spokesman Josh Braverman said in an email. “We agreed as a way to ensure that the customers who purchased the product were aware of the potential crisis.” Due to the mishandling of the crisis by Gordy, the organization did not learn from the event. According to CPSC (2011), announced today that Henry Gordy International, Inc. of Plainfield, N.J., has agreed to pay a civil penalty of $1,100,000. There is not much information if Gordy implemented new measures to prevent against similar problems in the future only that according to the Federal Register (October 2011), it has made business decision to avoid additional expenses and distractions relate to further administrative process and

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