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Sustainability in fashion industry essay
Textile industry and its impact on the environment
Complications of sustainable fashion
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H&M’s “Close the Loop” commercial starts out by describing many different fashion taboos in our society involving a variety of different people. H&M tries to promote a more sustainable lifestyle to their consumers, which from the advertisement is just about everyone, by telling their customers that if there is one fashion “do”, it is to recycle their clothing. This is an ad for their clothing and promoting their brand, but it is also trying to appeal to their consumers who are environmentalist at heart. The article “Patagonia’s Anti-growth Strategy” details many of the goals and motives of the company through their campaign in which they drove a camper across the nation repairing products and selling used clothing. A major piece of Patagonia’s
In “Wal-Mart vs. Pyramids”, Laura Carlsen questions the super franchises business tactics and opposes their attempt to build on the sacred, holy land that was once Teotihuacan. In her argument, Carlsen suggest that building in this area would infringe on the country’s cultural heritage, one that goes back thousands of years. Laura Carlsen gives a compelling argument against Wal-Marts’ practices in Mexico by displaying effective uses of ethos, pathos, and logos, as well as her successful use of other rhetoric appeals.
In this paper I will discuss the history and practices of the Maquiladora industry. I will discuss its background, its problems, the benefits it offers to United States companies, and the impact the NAFTA has and will have on the industry. In addition, I will make a suggestion on a possible strategy the Maquiladoras can adopt in order to address the challenges brought on by the NAFTA, to ensure it remains a strong force in the future.
Abstract Patagonia's mission statement is, to use business to inspire and implement solutions to environmental crisis? Patagonia is a clothing company that focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked.
protect the environment through initiatives, grants, the ways in which their products are manufactured, and proper waste disposal. In the field of marketing, it is known that “Too many choices means no choice at all”, which signifies that if customers have too many options to choose from, they tend to get confused and overwhelmed, which often leads to them not making a purchase (Barry, 2003). However, having very limited options tends to bore and discourage customers from purchasing the product as well. Patagonia, overall, doesn’t have a large product mix.
The initial start of Patagonia was for profit; however, as the company began to expand their operations into clothing, learning about the raw materials and inputs into their products led to an awakening moment for the owner. The founder and owner, Yvon Chouinard, questioned whether his company could operate under practices that did not necessarily align with his own beliefs. The mission to change Patagonia’s operating practices from start to finish - from manufacturer to supplier to vendor, and ultimately to consumers, is a duty each company owes its stakeholders and a change Chouinard pursued. Ultimately, the paradigm shift in operating practices has yielded the company an annual revenue of 300 million dollars and the respect as one of the most socially conscious
Thompson, Arthur A. "Panera Bread Company in 2012 Pursuing Growth in a Weak Economy." Thompson, Peteraf, Gamble, Strickland. Crafting & Executing Strategy. New York: McGraw-Hill/Irwin, 2014. C-96-C-113.
Ever since its start in 1973, Patagonia has always been on the right track of corporate social responsibility. Patagonia took corporate social responsibility to a whole other level within their supply chain which complied with human rights and environmental issues at a global scale. It started by partnering with factories they thought shared the same value and beliefs Patagonia held: “you can’t make good products in a bad factory.” Ever since Patagonia has improved in exercising their belief on how to do business. In the beginning of the 1990’s Patagonia began to see if they were actually exercising their beliefs by visiting factories they held contracts with, based on whether the factory was compliant with a visit along with their actual visit
Unlike traditional television and broadcast commercials, Public Service Announcements (PSA) are primarily designed to inform and educate rather than sell a specific product or service. The goal of a PSA is not to make a sale, but rather change public opinion and raise awareness for a problem. PSA’s are messages in the public interest disseminated by the media, with the objective of raising awareness, and changing public attitudes and behavior towards a social issue. The Public Service Announcement (PSA) “I Want To Be Recycled” is a PSA that uses an imaginary trip of a bottle that longs to see the beach. “I Want To Be Recycled” is part of the Keep America Beautiful campaign and shows that by recycling one plastic bottle, a difference can be made. In this PSA, a plastic bottle is thrown into the trash and is discouraged because she will never get a chance to see
Over time, Patagonia has engaged in activities that have been considered as contributing to the company’s social responsibility operations. The reason why the company is said to be involved in socially responsible activities can be traced from that activities that it has been carrying through time. The focus of the company towards sustainability is one of the practices that have made the company to be considered as a highly responsible company (Snider, Hill, & Martin, 2003). In this, sustainability is referred to the ability of the company to involve in activities that are geared towards maintaining the integrity of the environment from where it operates. To explain some of the
Several topics are considered to be controversial surrounding the operations of Patagonia Inc. A few of these controversial topics are as follows:
Vision: H&M’s business operations are aimed to run in a way that is socially, economically and environmentally sustainable. By sustainable, they mean that the needs of both present and future generations must be fulfilled.
Clothing company use a lot of cotton in their production, and one way H&M is being environmentally friendly is by using organic cotton. By 2020, H&M is looking to have the organic cotton 100% sustainably sourced. H&M also is planning on launching a denim collection made from recycled garments that have been returned to their stores. H&M’s Code of Conduct enforces many of their business partners to be environmentally friendly. Their factories must have chemical containers that are properly labeled and stored, with a spreadsheet to keep record of how much waste they are putting into the environment. They are also aware that some parts of the world don’t have clean water. H&M watches their water usage in their factories, and treat any water before it leaves the factory. Any hazardous waste within the factories must be dealt with responsibly. Their Code of Conduct states, “Quality also means that our products must be manufactured in a way that is environmentally and socially sustainable.” H&M’s business strategy is to provide the world with fashion and quality at its best price. They are being a leader by becoming a more environmentally ethical company. It may be hard for H&M to have full control of their company and all the factories, but they are taking the right steps to becoming one of the most ethical clothing
As mentioned above, senseless growth and corporate profit are not among Patagonia’s primary goals. Actually, Yvon Chouinard even considers it as “really bad”. He is comfortable with a 3-5% annual growth, a range that would make the company earn sufficient profit to continue its environmental actions. They, as a company, are aware that their business activity represents an environmental harm since it creates pollution. For this reason, they work steadily to reduce those harms trying to find solutions to this environmental crisis. Patagonia even partners with other corporations to reduce environmental issues. The company aims to create the circumstances under which humans and nature can occur in a productive harmony. For this reason, the primary objective of Patagonia can be identified in the desire to make the whole business sustainable by creating an elastic and free working environment, increasing employee’ satisfaction, having a good influence on the planet and, last but not least, making the best quality product for their customer. Quality is a keyword in their mission and describes a whole way of doing business. Quality is not only correlated with products but it also linked to customer satisfaction, workplace and stakeholders’ relationship. All this without being of harm for the
The single most important environmental issue today is over-consumerism, which leads to excess waste. We buy too much. We think we always need new and better stuff. Will we ever be satisfied? There will always be something better or cooler on the market. Because we live in a capitalistic consumer culture, we have absorbed things like: “Get it while the getting’s good,” “Offer ends soon, buy while it lasts,” “For great deals, come on down…Sunday Sunday Sunday!” We, kids from 1 to 92, have become saturated with commercials like: Obey your thirst. How much of our consumption is compulsive buying, merely obeying our momentary thirst? Do we actually need all that we buy? Could we survive efficiently, even happily, without making so many shopping center runs? Once after I made a Target run with mom, I noticed that most of the bulkiness within my plastic bags with red targets symbols on them was made up of the products’ packaging. I then thought about all the bags that were piled on the floor near us…all of the bags piled on the floors of many homes throughout America daily.
Thai Namthip’s eco-crush bottle, marketing project done by Coca-Cola Thailand is an excellent case study of a contradiction in ethical marketing. In recent decades, ethical marketing mix has become increasingly important among all organization especially the concern over environmental impact of packaging. Plastic waste problem becomes a momentous issue globally (Hawkins, 2011). Many leading businesses have tried to develop new approaches in producing green packaging or named as Design For the Environment (DFE) approach (Hauschild et al., 2004). Namthip drinking water has rebranded itself and launched new slogan, ‘Namthip Thinking Water’. The claim on its green packaging is that eco-crush bottles will help saving the environment in many aspects. This leads to several amounts of benefits and innovations within the society. Furthermore, it has yielded back an ethical criticism on its marketing as well.