Assignment #2 PSA Unlike traditional television and broadcast commercials, Public Service Announcements (PSA) are primarily designed to inform and educate rather than sell a specific product or service. The goal of a PSA is not to make a sale, but rather change public opinion and raise awareness for a problem. PSA’s are messages in the public interest disseminated by the media, with the objective of raising awareness, and changing public attitudes and behavior towards a social issue. The Public Service Announcement (PSA) “I Want To Be Recycled” is a PSA that uses an imaginary trip of a bottle that longs to see the beach. “I Want To Be Recycled” is part of the Keep America Beautiful campaign and shows that by recycling one plastic bottle, a difference can be made. In this PSA, a plastic bottle is thrown into the trash and is discouraged because she will never get a chance to see …show more content…
It appeals to ethos because it is ethical to recycle. The PSA also should make a person feel better that they are lending a hand to the environment to make it a better place. It appeals to pathos because the video shows the emotion of the plastic bottle and allows one to sympathize with an inanimate object. The communication style was appropriate and effective because of the emotional and ethical factors. It is convincing in telling its story and getting its point across in only 60 seconds and is entertaining to watch as well. A way to improve this message would be to have the recycling bin at the end placed in a more relatable environment. The noticeably blue bin is in a location that is difficult to pinpoint exactly where. The bin should have been placed on a college campus where students realize the importance of making the decision to recycle in their daily life. The 19-year-old boy at the end could have picked the bottle up outside on his college campus instead of in the middle of a vague
Public service announcements are a form of advertisement that is made to appeal to emotions and logic to change the perspective of many people. In the article “Propaganda”, Edward Bernays states, “An automaton cannot arouse the public interest”(110). This means that without an addition of feelings, or pathos, in propaganda movements, it does not and will not work. To make people pay attention and remember what the ad states it has to appeal to feeling and cause them to think about what they saw, read, or heard and how they can change the outcome such as in
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
According to the New York Times, many multi-modal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere—on television, in magazines, and even inside cereal boxes. Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways to stimulate action against many problems in the world that concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated with Feeding America, a nationwide network that ventures to advocate food insecurities in America. Together, the organizations have recently released a new campaign—“summer
How much plastic do you think our world uses each year? In “Trim Your Waste”, the author, Sharon Kelly, provides more than sufficient details, amazing language skills, and just the right structure to put it all together to convey the ever so clear central idea. Kelly shows us in her text that she believes that through just a few minor changes in our daily life, we can save our planet, one step at a time.She uses the three significant devices, structure, language, and details to convey to the reader exactly what she means by all of this madness.
Activists frequently purchase airtime to influence individuals so much many even proceed to become activists themselves. One example of an issue that the media has highlighted is the case of “Plastic Island,” an island of trash that has formed in the North Pacific Ocean due to currents and weather conditions. One article is titled, “Plastic Island: How Our Throwaway Cultures is Turning Paradise into a Graveyard” (Nick Walsh, 2017). The pathos of the title induces emotion – specifically, anger, confusion, and sadness – over the actions of humans that destroy habitats and form a disgusting pile of trash in the ocean. In fact, the trash aggregated in that area is speculated to affect and potentially endanger the survival of several species of birds and current restoration efforts have been largely unsuccessful due to lack of funding and the extreme measures required to resolve the problem. Nowadays, social media has also taken a prominent role that is rapidly replacing newspapers, if having not already replaced. Hashtags and trending news stories are shared across communities, garner intense interest from media in other forms, and inspire or bandwagon many people into joining the environmentalist
Abstract- We are going to clean up the bars and restaurants of licking county, but we need your help to do it. Many bars and restaurants don 't recycle, getting them to recycle would make a huge difference in the community. As the reader take a minute to think of all the drinks that you have had at a restaurant or barn now think of all the drinks they are selling in the bars and restaurants and how much of a difference would be made if they were to recycle all of those bottles. We are going to get them to be apart of the R&B Recycling Race. Be apart of the solution, not the problem.
Attention Getter: Most of the people present here today probably recycle; some more than others. And probably, most people assume that they are saving natural resources and helping the environment. However, this is not always true.
Waste Not, Want Not: if you use a resource carefully and without extravagance, you will never be in need. In a 2009 essay, “Waste Not, Want Not”, writer Bill McKibben argues on the excess of unnecessary waste. To halt climate change, he proposes to convince the reader to shift priorities in waste management and go back to the frugality of simpler times. Bill approaches his argument with a vast amount of informative charged words to convince the reader into taking his side of the argument. The writer’s intended purpose in writing this piece is to make a statement and develop his argument against the unnecessary waste. To make this argument effective, the writer utilizes logic to persuade the audience with overwhelming data and reason. His primary instrument of choice in this essay is using logically charged words followed by factual evidence to back up his claims. Although his use of emotion and pathos are less obvious, but where used, is effective.
Even though many people say that recycling will help out our environment, they are wrong. This uniformed idea that people should continue to recycle, will only be a waste of time, since it really doesn't work. According to the article, it states, “Even the U.S. Environmental Protection Agency (EPA) says it only makes sense economically and environmentally to recycle about 35 percent of our trash.” This information proves that recycling doesn’t really work because this means not everything we use can be reused or recycled. For instance, the text also states, “Plastic provides another problem. Given the recent dramatic decline in oil prices, it is now cheaper to make a new plastic container than to recycle an old one.” To elaborate, now, people have been washing plastic in water that was heated by coal- derived electricity, which will result in more carbon in the atmosphere. The information provided, clearly proves that recycling will only be a waste of time, since it will hardly do any good to our environment. Therefore, this is an important reason that supports my position, due to recycling only being waste of time, since it really doesn’t
Promote social responsibility; recycle scrap water bottles and use recycled plastic in the production of our bottles
Recycling should be a well-known phenomenon by now, right? In my community, homeowners are given a recycling bin and it is surprising to me how few actually take advantage of it. As I am driving down the street in my neighborhood, I often times see more trash bins than recycling bins on trash pick up day. I am appalled at the fact that many people fail to recycle and instead throw away items in garbage bins. One solution to this issue could be for Americans to become more aware of what they are buying and be sure not to buy goods they will not use or consume. "Average household credit card debt topped the landmark of $10,000 in 2006." (69) Most goods that were bought that year were thrown away just a few years later, which is a horrific statement. By purchasing only goods that are needed and paying closer attention to recycling, the landfills that cover America could be greatly reduced. Most individuals are not aware of what happens to their garbage, or they simply do not care where it ends up. I will admit that even I do not give much thought as to where my garbage ends up, but I do my best to recycle, as well as most of my friends and family. A large quantity of the garbage thrown into landfills escapes and ends up in oceans— especially plastic bags—but it could also be pieces of plastic, glass, and so
Have you ever wonder what can you do about the bottles and cans you find around you? People that doesn?t care about the world being clean is littering the place. It makes things very difficult to put up for. Recycling cans and bottles can help save the earth form waste and trash buildup and can make new things. I think that recycling should be mandatory and there should be recycling cans in various locations at school and everywhere else.
Recycling. What does this word mean to you? Do you recycle? Do you support or oppose the act of it? What is written in the following paragraphs may or may not help you make this one special planet in our solar system we call Earth; the only planet scientists know supports life. Recycling benefits many aspects of life. Recycling benefits the aesthetics of our daily environment, it makes our family and friends safer from sickness, it boosts our economy, and it allows us to make more use of the limited natural nonrenewable resources we have on our earth. Recycling will benefit life by reducing our environmental impact, preventing injury, boosting the economy, and extending the use we can make can make out of our resources.
Many people assume that the environment is not in danger. They believe that as technology advances, we do not need to worry about renewing natural resources, recycling, and finding new ways to produce energy. They state that one person in the world does not make a large difference. In reality, each individual's contribution greatly affects our environment. Our natural resources are slowly disappearing, and we must work together to save them and the Earth from ruin.
Preserving the environment is very important. One way that would be possible is by recycling. Recycling is the recovery and reprocessing of waste materials for use in new products. There are important environmental and economic benefits connected with recycling. Common materials that are recycled consist of aluminum cans, glass, paper, wood, and plastic (“Recycling”). Cleveland, Ohio joined the ranks of requiring recycling and also fines the homeowners for not disposing of waste correctly or leaving cans out too early or too long (McElroy 1). Michele McCay says that recycling is one of the easiest, most tangible ways of taking action for the planet (par. 1). If that is the case, why is it not required in all states? Recycling should be mandatory because it saves natural resources, it conserves energy, and it reduces pollution.