More handpicked essays just for you.
Impact of green marketing strategies
Relevance of ethics in international business
Impact of green marketing strategies
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Green as a strategy
Prakash (2002) article seems indicates that going green should not be inducted in firms as a management strategy because its ‘still in its infancy’ stage, its effectiveness is unknown (Prakash 2002 p. 295). Any strategy taken by the management should add value to a firm but unfortunately, Prakash outlines that the green strategy infantry stage subjects’ managers to go green due to lack of a suitable option to mitigate the pressure they are subjected to by institutions (environmental) and stakeholders who threaten to sabotage firms operations. In most cases, going green comes with added costs that should also be recovered and one way of recovering such costs is by changing prices or the product but still, this does not work as consumers are not ready to pay extra costs for green products or rather consumers’ attitudes (environmentalism) do not go hand in hand with their behavior (purchasing green products). Therefore, this makes Prakash discredit managerial efforts towards going green ‘promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firm that manufacture or sell them’ (Prakash 2002 p. 285).
Even though the author discredits going green as an effective managerial strategy, Prakash unintentionally outlines the success ability of going green in the ‘GREEN MARKETING STRATEGIES’ (Prakash 2002 290) section that describes how going green can be effective if the management focuses of the societal well being and increases the acceptability of going green idea. Prakash also outlines how the management could make the green process effective by providing consumers with credible information regarding their green claims and having an un...
... middle of paper ...
...ve if each business constructs its business ethics within its environment (international or local) while paying attention to ethical needs present but at the same time pay attention to basic business ethics present around the globe. This article therefore reveals that standard global business ethics cannot effectively govern both international and local business but can provide a basis for business ethics that all managements across the globe should acquire.
Works Cited
Mahdavi, I. (2011). ‘International business ethics: strategies and responsibilities’ Journal of Academic and Business Ethics. Vol. 1, 1-6. Available at http://www.aabri.com/manuscripts/09279.pdf
Prakash, A. (2002).‘Green Marketing, Public Policy and Managerial Strategies’ Business Strategy and the Environment. Vol.11, 285-297. Available at http://www.greeneconomics.net/GreenMarketing.pdf
Business ethics is one of the most important aspects of business. It consists of the moral/underlying principles of conduct that must be practice...
I believe that standard business ethics cannot be possible internationally. Culture varies from society to society. The change in culture varies due to various reasons it depends on economic and legal factors. Political and legal factors play a vital role and that differentiate from one culture to another that is why I believe that business ethics can never be universal. Considering the example of China where government put a check on online information. Google has a big concern over the Chinese market because many web pages were blocked within that region. Culture also have great influence in emerging economies as it can be observed that in many countries offering expensive gifts in corporate world is consider as bribe especially in United States or Canada while in few countries it is ethically acceptable.
Looking at marketing decisions Under Armour have made specifically in the macro-environment. In 2013 Under Armour were put under social pressure in order to create eco-friendly products. Therefore, they came out with a new marketing scheme called “Under Armour Green” (Koehler, 2014). Their participation in going green was due to external forces such as political and social pressures for brands to become as eco-friendly as possible. By Under Armour
Business ethics simply can be defined as the application of business values in the business practice of a company (Seawell 2010, p. 2). For a multinational company, business ethics is one of the critical aspects need to be taken into account in business decision-making processes. Failure to give attention on ethics may bring consequences on company’s reputation (Meyer & Jebe 2010, p. 159). The company is expected not only to pursue its own profits but also contributing to the environmental and social welfare of the community where it operates (Svensson & Wood 2008, p. 308).
Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551. doi:10.1080/0965254X.2012.711345
To help further explain these misleading claims, a well recognized company by the media is called Terrachoice. “The Terrachoice Environment Marketing Consulting practice converts knowledge of markets, science and marketing into winning, client-centered solutions to help sustainability leaders deliver results” (“The "six sins," 2007). Terrachoice has conducted a study of the “Environmental Claims in North American Consumer Markets” and found shocking results that made them want to give warning to potential consumers about the ‘six sins of greenwashing. The Terrachoice Company was designed to improve the communication between the purchasers and consumers, helping to enhance, strengthen, and prove market relationship.
Belz, F., & Peattie, K 2012, Sustainability marketing: a global perspective (2nd ed.). Hoboken, N.J.: Wiley.
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Ethical decisions making can be more challenging from country to country because of cultural variations. One thing may be acceptable in one’s country, but it is not acceptable in another country. Managers have to be able to address that issues and to keep a unique ethical climate market that is acceptable globally. Ethical rules for international firms should be conventional; meaning, the same way that 2+2 = 4 everywhere. For example, the international professional ethics for auditors are similar those of the United States. It requires auditors to be competent and independent. Nowadays, foreign firms can have far-reaching consequences for the decisions they make. For instance, the financial crisis in 2008 that occurred in the United States
Companies know that consumers want green, environmentally-friendly products because they are concerned about the Earth and their carbon footprint. But, businesses are more interested in the money they’re making than what really goes into a product. To be fair, there are a few companies that hold the “green,”
Kidder, R, M., (2010), Center for corporate Ethics, Institute for Global Ethics, retrieved on August 08,2010 from www.globalethics.org/ reserve reading from ethics news line
With the development of the science and technology, more and more people are going for healthy and green products. According to this situation, there are many companies claim their products are “green”. However, there are thousands of so-called “green” products, but not all of them live up to their claims, a considerable part of products not only damage the human’s body, but also pollute the environment. People called these companies “greenwashing”. Greenwashing refers to the practice of deceiving consumers into believing that a company is practicing environmentally friendly policies and procedures. Seems like anything and everything has “gone green” these days. Such as airlines, car companies, retailers, restaurants, even networks and stadiums. Thankfully, more often than not, that’s a good thing. It is only bad if it is greenwashing — that is bad for the environment and consumers, because of businesses doing the greenwashing.
“While ethical questions may remain relatively constant over time, the underlying principles must be considered and reconsidered internationally and transculturally.” (Alia, 2004,
In recent years, business or green business was no longer an option to become an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines.
In the business world there are many fundamental aspects and situations that can lead to several issues. In order to find an optimal and professional solution, business decision makers need to apply moral and ethical standards. And it is at that moment in which business ethics perform its role. Business ethics, which is in charge of examine how companies and individuals should act in business situations, is very essential in order to reach a common agreement and to work within the laws of business and solve an arisen dilemma. Working of the hand of ethical business companies, employees, investors, directors, and even individual officers can be beneficiated and obtain most favorable outcomes.