Graeters Ice Cream

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The Graeters case study was written to allow others to learn the ins and outs of their company's continued success. The research shows a family-owned, and home-made ice cream shop that started in the late 1860's which grew with a steady profit and diverse customers that are still present today. The remarkable ice cream leaves Graeters with many fans, one being Oprah Winfrey. Graeter's employees are devoted to their products quality which is strictly hand-made and is one of the only manufacturers to still use the "French Pot" method to create their desired product. Furthermore, the method works effectively for them because "their machines are still turning out ice cream in 2.5-gallon batches, and pints are packed by hand" (Parson). There is …show more content…

The land factor is considered natural resources used to produce goods and services, this is shown in Graeter's farm fresh berries and creams as well as high- grade chocolate (Pride, et al). They truly value the quality of Graeters and don't want to sell a product with an artificial taste, so they import some ingredients such as vanilla from Madagascar (Pride, et al). Since Graeters believe it is all about the ice cream they decided the next step was increasing the production, because they are a small family owned business they needed experts to help think like a big manufacturer on ways to be successful. Labor looks at the employees and measures the work they complete. Today Graeters is run by the fourth generation of the family Richard Graeter (CEO), and Robert Graeter (Vice President Of Operations). They grew up being a part of the business from learning how to hand make the ice cream and the all the key tips on running your own shop. Many people have different ideas on how one should run a successful company... But if one thing is for sure it is that the Graeters all know the key to success for them is product quality and that is essential to having a number of "ice cream lovers". Capital is the money or wealth used to produce goods and services. All businesses must have capital in order to purchase assets and maintain their operations. Graeters began selling their products from their home, but it wasn't before too long that the business took off and they needed to purchase a location. The company made key changes that resulted in major growth "an amazing 31,900 percent. Most importantly, however, the company gained valuable experience about how to be a national player while protecting its identity as a maker of craft ice cream" (Burroughs). The Graeter's are not interested in putting their brand at risk by franchising because they are devoted to their ice cream and

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