Globalization and Movies
Globalization is the spread of different political, economic and cultural trends to different parts of the world. (Stanford) American media has spread rapidly throughout the world, and at the forefront of the media blitz is film.
Movies are an unbelievably important escape for many people across the world. Films can take a viewer to another place or time and since the beginning of society, performances have been a staple of cultural. Films show a perception of reality, for better or for worse. Many see films and the cultural that it is in and think that it must be a accurate depiction, which sometimes unfairly puts a stigma on a group of people or a cultural. Hollywood has been able to expand all over the world, and many think The objective of promoting American culture through Hollywood movies is to dominate the other cultural communities around the world and become the universal culture of the world.
Going to a movie with friends or family has been a tradition for many for a long time. Globalization has spread Hollywood movies all over the world, and our American movie stars are also the world’s movie stars. Some think that because of the way Hollywood goes about picking movies to produce, many of the mass public are looking for something fresh and new. Because of the “American style” of filmmaking, Hollywood produces profit-making movies with easy to understand stories. But is it right to flood other cultural and countries with our sometimes-biased movies? Is Hollywood replacing the cultural identity of many groups of people?
Film was meant to show the traditions and customs of specific cultures to the rest of the world. However, because of Hollywood's need for a large market to sell a movie ...
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...rding to the US Economic Census, motion picture and video production in the United States as a whole generated revenues of $20.15 billion in 1997, with Hollywood alone being responsible for close to 60% of this total.” (US Census) Hollywood’s success has come with no great competition to push for more, and with the emergence of film globalization, it should be very interesting going forth seeing if they can maintain the ideal motion picture headquarters. Its unique pool of talent drawn from many different countries cultural impact of Hollywood films is now felt in all parts of the world.
Film is a global good that everyone can enjoy and I think film will continue to grow. It will be very interesting seeing even more global diversity in film, and with diversity comes creativity, which all can benefit from their unique ability to make big-budget films that appeal
The overall appeal of the cinema to the masses was particularly evident during the interwar era. Audiences worldwide wanted to watch the variety of films, particularly American produced films, and they always went back. The visibly attractive and glamorous Hollywood movies often depicted the success of the underdog over unjust authority. Values of cash over culture were often a theme in the early American films and societies with restricted social mobility, such as those in Europe, could dream of such a triumph. The working class and unemployed could fantasise about wealth, fame and freedom which America as a country was portrayed as offering.
Ever since the establishment of cinema in the early 1900s, Hollywood has continuously recreated elements of history to reenact for its future generations. In order to clearly broadcast a specific theme or message to relay to viewers around the world, Hollywood executives tend to embellish real life events, in order to provide a “fairytale” aspect to a seemingly not so “happily- ever-after” story from history. As part of this “fairytale” aspect, Hollywood tends to delegitimize as well as provide a more disrespectful and more comical version of societies and cultures in the specific time frame that the film is being set. Through the art of story telling, the movies Mulan and Kung Fu Panda, depict the two sides of Hollywood, the falsifying and mockery making of Chinese people, their society, beliefs and true events of history and that of an accurate portrayal.
Author Michael Omni states in his work “In Living Color: race and American Culture”, “ The power of the media lies not only in their ability to reflect the dominant racial ideology, but in their capacity to shape their ideology in the first place” (542) . The media has the ability to make society see any race in any light they choose. For example African Americans, Native Americans, and Hispanics are all tied to smoking marijuana, excessive alcoholism, broken sentences, being indolent, jobless, and imprisonment. These are sometimes true in every race but they portray these listed races in an inaccurate way in every film. Hollywood directors do have a social responsibility to stop stereotyping different ethnic groups. Through analyzing various films such Friday, American Me, and Skins you will be able to see the prejudice stereotypes and the negative affects its causes in society.
It is a common mis-conception that films are merely entertainment, and serve no other purpose than to provide for the viewer a two-hour escape from reality. This is a serious under-estimation of the power, purpose, and potential of film, because film, upon reflection, revea...
Hollywood has always been considered as one of the crown jewels of the entertainment industry. A true powerhouse of western cinema with a myriad of productions, each successful in the art of storytelling, and the maker of numerous directors, producers, writers and actors. With a reputation such as that, it’s no surprise that Hollywood is not only a symbol of success but also a beacon of hope for any aspiring newcomer.
The television's new “golden age” is now upon us. As the internet continues to make filmmaking more accessible to public, Hollywood will continue being one of the biggest and greatest influences on today’s society and politics. It is much easier to create and share your ideas through film than ever before. Independent studios before, greatly expanding the number of debates and arguments people have access to. Never has the power to express yourself and your views through film been so great, and we are better off for it.
Recognize that the "Culture of Hollywood" is based on motion pictures as big business as well as entertainment.
With the loss of its centralized structure, the film industry produced filmmakers with radical new ideas. The unique nature of these films was a product of the loss of unified identity.
With the popularity of film culture experiencing a drastic increase, a large amount of what happens on screen is mirrored in our society. Movies can evoke thoughts and emotions that shape the average man’s ideals, sometimes even stirring up propaganda that pressures governments to create new laws.
Matusitz, J., and P. Payano. "Globalisation Of Popular Culture: From Hollywood To Bollywood." South Asia Research 32.2 (2012): 123-138. Print.
Fast Forward to modern times, Hollywood has a tremendous impact on so many factors on the economy, fashion, language and even health tactics. It accounts for about $504 billion, or at least 3.2% of US goods and services. As times progressed the prices for constructing a film sky rocketed, prices of entertainment grew and salaries for actor/actress increased. People around the world emulated the fashion of actors/actresses like Elvis, James Dean, Marylyn Monroe, Dean Martin, and Clarke Gable. Accents from movies like Good Will Hunting, Casa Blanca, and Gone with the Wind, Godfather and Scarface will be in the memories of moviegoers till the end of time.
The film industry has done a great job adapting to time from the narrative structure aspect. Beyond that type of development another way the the movie industry has developed is by its use of technology. For example going from silent movies to movies with audio, from black and white movies to color movies, from stereo sound to surround sound, standard format to high definition and from 2d movies to 3d movies. Again as stated earlier things change. People want more and specifically American people want more.
While watching movies, have you ever noticed that the villains in almost every single Hollywood film are of Middle Eastern or European descent? In a reoccurring theme of Hollywood, the villains in these films are almost always foreigners or people of color. This is a stereotype. On the other side of the spectrum, we often see that the heroes of these films are most often than not white males. This is another stereotype. Within the last few years, we’ve seen actors such as Will Smith, Morgan Freeman, and Zoe Saldana take the lead roles, so it can’t be said that there are no non-white heroes, but there certainly isn’t many. Hollywood action movies, moreover than other genres, are typically loaded with an abundance of stereotypes. The way these movies are composed and structured can tell us a great deal about the views held within the American psyche and who holds the social power. The harsh reality is that the media ultimately sets the tone for societal standards, moralities, and images of our culture. Many consumers of media have never encountered some of the minorities or people of color shown on screen, so they subsequently depend on the media and wholeheartedly believe that the degrading stereotypes represented on the big screen are based on fact and not fiction. Mary Beltran said it best when she stated in her “Fast and Bilingual: Fast & Furious and the Latinization of Racelessness” article, “ultimately, Fast & Furious mobilizes notions of race in contradictory ways. It reinforces Hollywood traditions of white centrism, reinforcing notions of white male master while also dramatizing the figurative borders crossed daily by culturally competent global youth – both Latino and non-Latino” (77). This paper will specifically look...
There is, however, a much more profound side of movie making. Not every screening is aimed to make more profit. With globalization on full throttle, the movies can be distributed on a wider scale much easier with various causes other than
Hollywood has also lobbied the US very effectively over decades to ensure cultural exports are classed as just another form of trade in international agreements, and to help it gain control over distribution networks abroad. From the view of entertainment, most of the people would admire and wish to step into Hollywood industry ad they think they would be famous after and increase their position world-wide. If they got a chance to participate in one of the Hollywood movie, they will get high pay and everyone knows them after. It provides people with hope and changes their life, it is one way of international connections without the nationality issue.