A film or a movie is an important art form .It reflects the cultures and at the same time influences them. Movies can have a powerful and strong effect on people. It is considered to be educational to the public in many ways that could help them in their lives. The word film is divided into many categories which include: animated films, documentaries and comedy films .When the film industry had it breakthrough it spread worldwide and it is now a multi-million business, but it had it struggles at the beginning. The United State of America, India, Egypt and Qatar are some of the many countries that have shown interest in this growing industry and how the movie culture has affected them is mind-blowing.
The overall appeal of the cinema to the masses was particularly evident during the interwar era. Audiences worldwide wanted to watch the variety of films, particularly American produced films, and they always went back. The visibly attractive and glamorous Hollywood movies often depicted the success of the underdog over unjust authority. Values of cash over culture were often a theme in the early American films and societies with restricted social mobility, such as those in Europe, could dream of such a triumph. The working class and unemployed could fantasise about wealth, fame and freedom which America as a country was portrayed as offering.
For there to be a truly global cinema industry it would mean that many national cinema industry were popular and thriving. That people were being exposed to a wide range of films from numerous countries. However this isn’t the case. The majority of films that get the exposure around the world are Hollywood films, it is this films that have the most impact in the film industry and so the American dominance limits the capacity for other national cinemas to contribute to the economy.
Hollywood is constantly altering the plot of novels to appeal to certain crowds. Sometimes these alterations can be beneficial to the storyline while other times they can detract from it. Not too long ago, on May 1, 2013, The Great Gatsby, by F. Scott Fitzgerald, was made into a movie for the second time. The novel, being one of America’s most famous works, set high standards for the movie. This film featuring Leonardo DiCaprio as Jay Gatsby, Tobey Maguire as Nick Carraway, and Carey Mulligan as Daisy Buchanan, turned out to be very popular.
Di Cesare (2012) presents that “several tourism organizations worldwide recognized the opportunities associated with film tourism”, and Kraaijenzank (2009) also thinks that “many movies are big hits when they are released and some movies are awaited with great expectations”. Therefore, the importance of tourism to the whole region is a longstanding problem faced by economists. Yilmaz and Yolal (2008) also find that “Rapid
Film, as a traditional and beloved media, has been influential on people's life. We spend time in the cinema to be entertained, touched, scared and experience romantic love story and exotic places. As one of the most famous film industry base in the world, Hollywood, produces and sell their movie products all over the world. During the process of globalization, countries are about to understand others’ culture as well as to realize how one’s culture compares and contrasts with other. Media globalization stands for the process in which film companies deliver images of national cultures to the whole world.
“The Hollywood industry is one of the most powerful and influential enterprises in the world, its visual voice heard around the globe” (Lowson). “The Hollywood entertainment industry has become increasingly influential so that society now looks towards them to develop their standards, teach values, and provide morals” (Kelly). People have begun to “copycat” what they see any celebrity do on national television. Society takes personally the actions of what their idols do. There are plenty of good morally right entertainment in the world but there is also plenty of morally wrong entertainment, people will follow what they here almost precisely to the word.
“ I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, its going to make a pretty good movie.” Steven Spielberg.’ For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films, with the hope of creating awareness among the public. As merchandising has become one of the most lucrative ‘arenas’ for Hollywood Studios to earn a profit. Many blockbuster films today come with novelisations of the films story to toy action figures.
They have meaning because one is unique, another is clever, and the other one is amusing. If it’s an influential quote, audiences will remember it because it affected them in either a positive or negative way. Movies have been around since the early 20’s and have become a big part of modern society. Everyone can relate to at least one movie, because of how diverse they are. Since everyone can relate to a movie, it’s safe to say that movies can be pretty influential.
Probably not - that movie still reached the highest income compared to other movies that are also playing currently on cinemas. And what do you think the cause of that? It is because of people now have becoming so attached to the Media, movies and television especially, to identify themselves with. Neal Gabler once wrote, “Whatever else American films do, the most popular ones are almost always about wish fulfillment, and the great stars are the ones with whom viewers can identify and through whom they can transcend themselves. They empower the audience.” It is a fact then that the Media tries to portray and characterize the perfect characters in the society through movie screens.