It is easy for the common man to provide the blanket statement of eating “better”, yet few actually proceed to do this. The average American has one of the worst diets in the world although opportunity and variety of options are overwhelming. Food industries are deceiving by masking the true process of how their food is produced. Not only does the eye not see how the food was made, but there is also a false sense of variety in the grocery market. The grossly unbalanced American diets and genetically modified organisms both coexist to create a greater problem than previously thought of.
Global brands may produce and locate in many different countries, which help to take advantages of easier to enter the new market and lower costs (Pecotich & Ward, 2007). Therefore, the Private White V.C should expand to a global brand to gain more profit opportunities, growth potential, and quality but low price materials. There are three ways to move into the global market. Firstly, as the figure 3 shows, Riezebos (2003) shows a mixed of international branding strategy. SMEs not only need to adapt to local, but also need to standardize to achieve successful global brand.
They need extraordinary flavors that can make anybody come back for seconds and also cut the production expense in half. To do so, they must use the cheapest ingredients such as corn, sugar, and salt. These ingredients add flavor to the food , but they contain calories that leads to health problems such as high blood pressure and diabetes. The companies don’t care about nutrition, because the consumers prefer taste over the bland low-calorie version of the foods. In the article Extraordinary Science , Stephen Sanger, CEO of Yoplait Yogurt company said ,“Don’t talk to me about Nutrition...” he continues, "Talk to me about taste, and if this stuff tastes better, don 't run around trying to sell stuff that doesn 't taste good.
FTA’s are agreements between two or more nations which remove tariffs on certain products (NZ Customs Service, n.d.). This ultimately provides international businesses with a larger likelihood to succeed, as they can sell their products for more competitive prices in order to compete with home grown ones, providing less barriers to entry (NZ Customs Service, n.d.). While the most common focus of trade policy is international trade, the use of trade policy differs in many nations and in some instances, trade can be very restrictive. Trade policy plays a vital and important role in ensuring the success of a nation’s economic
Companies who provide cheaper made products, can cause a deficit for any country by flooding their economy with these exports. Fair trade prevent this and provides developing countries with the opportunity to provide merchandise that is not readily provided to the consumer. Fair trade helps provides jobs in developing countries and protect them from the abuses of monopolization. To solve this problem, there must be a fair exchange for goods and services. If these practices are allowed to continue, we as the consumer, will be paying higher prices at the stores.
Whether globalization is a force of good or evil has become a highly contested issue throughout the world. The proliferation of economic globalization has been advocated for with the claim that a greater socioeconomic integration and collaboration among countries will increase the living standards of both the rich and the poor. However, as Stiglitz indicates in the book Making Globalization Work, while it is true that globalization has enormous potential to make the world a better place, what is problematic is the amalgam between politics and economics that has shaped globalization resulting many losers and few winners. This paper will aim to show that on the one hand economic and corporate globalization are not the great evil portrayed by Wayne Ellwood in The No-Nonsense Guide to Gobalization, but neither can globalization and free trade be equated with increased living standards for all. Instead, the potential of globalization must be acknowledged, though one must take into account the negative impact it has had on the world and look for ways in which it can be improved as argued by Joseph Stiglitz.
Additionally, casual diners and quick service restaurants have begun to offer premium coffee. Customer resistance to purchase tracking. The food price inflation means the ingredients cost go up Late entrant to the international market means higher cost to promotion Dunkin’ Donuts has gone global, besides millions of local quick service restaurants internationally Direct promotion may conflict with doughnut buyer culture Culture and custom differences may be a obstacle for foreign buyer from purchasing doughnuts
Our countries people are trusting what they consume by words spoken by people they’ve never even met and people who are only out to make lots of money with whatever it takes. Do you really think that the business owners running the food system actually eats the average food that is in a grocery store? Doubtful. Largely between 1997 and 1999, genetically modified food ingredients suddenly appeared in 2/3rds of all US processed foods Genetically modified food has been banned in the European Union, the UK, Japan, Australia and 2 dozen other countries due to the lack of knowledge of the long term effect of GMO’s and the health effects it may end up causing humans and the environment in the long run. If all these other countries are banning such a thing then why is AMerica being so sneaky and not even labeling the food that does have GMO’s in it?
Globalisation is a worldwide movement towards economic, trade, financial and communications integration (“Business Dictionary,” 2013). This would allow firms to operate on a multinational level, previously being restricted to local communities as their target market. Taking advantage of different factors of production abundances in multiple countries. An important aspect to globilisation is trade liberilisation, which is the removal or reduction of trade barriers on the free exchange of goods between nations (“Investopedia,” n.d). These barriers can include tariffs and quotas as well as non tariff obstacles such as licensing rules (“Investopedia,” n.d).
The fast food industry in America has many drawbacks at the cost of supplying food to the American population. Since many people are ignorant of the process their food goes through in order to become the edible meal they consume, American companies easily take advantage of them. In class, we discussed a “Food Bill of Rights”. I believe that this is necessary in order to keep the food industry safe for the American public and environment. The main focus of my “Food Bill of Rights” is to ensure the fast food industry has the American population’s best interest in mind when producing their food.