Marketing research (9th ed.). Danvers, MA: John Wiley & Sons. Burns, A. C., & Bush, R. F. (2007). Marketing research: Online research applications (5th ed.). Upper Saddle River, NJ: Prentice Hall.
This paper will describe the company's situation, identify the key issues for the organization, discuss possible solutions to the issues, and evaluate the value of market research in the global community. Describe the Situation S/M is a Canadian architect and planning company with roots that began in the early 1970's and was founded by architect, Drew Sperry. The company grew and eventually added a partner, John MacLennan to the company, thus creating Sperry/MacLennan Architects and Planners. Despite severe competition, the company rapidly expanded and grew its operations and strategically added a couple of branch offices to keep up with the "aggressive growth period" (Aaker, Kumar, & Day, pg. 72).
(Drew) Hopps’s contribution in the invention of Pacem... ... middle of paper ... ...lackberry has highly enriched and developed Canadian economy and job sector. Blackberry has been a very significant contributor to Canadian economy’s progression, employment and mobile advancement that defined and presented a powerful and technological Canada among the world. Canada’s Technological inventions such as Pacemakers and Java (computer language) popularized and recognized Canadian identity and potential on world stage. On the other hand, the expansion of Blackberry lifted the economic situation of Canada providing jobs to thousands of people in Canada. Twentieth Century brought lot of recognition to Canada from war to the technological inventions that popularized Canadian identity and potential.
Canadian ties with US became closer because of the technological advancements. Canadian exports increased and Canada became a major trading partner with not only the US, but many other countries as well. In addition, political events such as the King Byng Crisis and the Chanak Affair contributed to the maturity of Canada. Throughout the years Canada has slowly moving farther away from Britain becoming more independent. By the end of the 30's, Canada had experienced politically, economically, and as an independent nation.
However to succeed in a global market, it takes vision and opportunity, and it all begins with market research. Works Cited Aaker, D. A., Kumar, V., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ: John Wiley & Sons, Inc.. Brainy Quote. (2011).
Properly addressing the issues and identifying the most prosperous and long-term market segments will assist the company in further expanding themselves and building a bigger and better reputation. Works Cited Aaker, D.A. Kumar, V., & Day, G.S. (2007). Marketing research (9th ed.).